Boys+Girls has been appointed as lead creative agency by Lidl across the island of Ireland following a competitive pitch. The account was previously handled by WPP’s Folk VML. The move will see Boys+Girls develop Lidl’s ‘More to Value’ platform. Circle Content, Boys+Girls’ social offshoot, will also handle assignments for the German discounter.
The Lidl win follows Boys+Girls’ recent split with Musgrave’s SuperValu. They had also worked on campaigns for Aldi. Patrick Meade, CEO and co-founder, Boys+Girls, said his team loved the pitch process. “We look forward to helping Lidl continue to grow its market position, and to bring our signature creativity to everything that Lidl does,” Meade added.
