Editions Archives: January 2008

Global warming? That’ll do nicely, says adland. Breandan O Broin forecasts what may lie ahead and fires bouquets at Carlsberg and Chef brands for the use of Irish in their ads Our first ST column of the new year (What, another one? Already?) opens with the finest piece of cataclysmic copywriting we’ve seen since St […]

Shift Happens James Dunne on why changes on the digital front are nudging people to click ahead Digital? Everyone, from clients to agencies are scrambling to get a grip on how it will impact on their brands and businesses. As hype goes, nothing excites scares, motivates and just plain confuses marketers and agencies more than […]

Intangible Teens Kathy O’Meara looks at the teen market, a valued group of consumers so hard to influence they make the Scarlet Pimpernel appear more ubiquitous than David Beckham Intangible, impervious, intransigent – positively incorporeal, getting a marketing message to today’s elusive 15-24 age group requires a skill set of Leviathan complexity. Some marketers are […]