The chief executive of the Association of Advertisers in Ireland (AAI) Barry Dooley will return as chair of Marketer of the Year. Dooley has been in charge of running the AAI since 2013. He has extensive advertising experience working in agencies such as Irish International (now TBWA\Dublin), Wilson Hartnell (now Ogilvy) and Saatchi & Saatchi.
Since 1993, Marketer of the Year™ has recognised and honoured standards of excellence in Irish marketing, specifically for work done in the last two years. The person is someone, who through the use of strategy, innovation, communications and impact on the target market, has been responsible for making their brand, product or service an outstanding success.
Previous winners include Caroline Donnellan, Sky Ireland (2023); John Concannon, Fáilte Ireland (2010); John Keogh, Bulmers (2001); Emma Kiernan, Dublin Zoo (2019); Niall O’Grady, Permanent TSB (2007); and Kevin Donnelly, Britvic Ireland (2012). In 2018, Fiona Dawson of Mars was named Ultimate MotY to mark the award’s 25 years.
Details on how to enter MotY 2026 and the line-up for this year’s panel of judges will be shared soon. The closing date for submissions is Thursday, September 24th 2026.
Marketer of the Year™ is a Marketing.ie initiative partnered by DMG Media.
Barry Dooley is pictured above with MotY 2023 winner Caroline Donnellan of Sky Ireland
