Blasts from past Dr Margaret-Anne Lawlor on recyling old trends and why nostalgia can be what it used to be “Don't hold me to it, but I heard they're bringing Wispa back”. So trumpeted the slogan heralding the resurrection of Cadbury's Wispa bar, thanks to popular demand. The rebirth is an example of a surge […]
Editions Archives: January 2009
In Vogue
Chic of it Fashion expert Caroline Kennedy reviews a new book on branding from Armani to Zara It was The Devil Wears Prada, the hit book and movie based closely on Vogue editor, Anna Wintour, amusingly illustrated the power of the style police to instil sheer terror in the uninitiated. Allegedly this top fashion glossy […]
Year that was
BRAND VALUATIONS: AN A-Z ON BRAND PERFORMANCE, SOME THAT MADE IT BIG TIME AND OTHERS WHICH BOMBED Coolbrands are arbiters of which brands are cool or uncool in the UK. Coolbrands comprises a collective of stylistas, fashionistas, designers, media gurus and self-styled zeitgesters. Ego deficiency is not their biggest problem. It's fair to wonder at […]
A result driven agency
A results driven agency For Aidan O'Connor and Neil McKenna of Kick Communications marketing is about promoting client sales. They spoke to Michael Cullen about their past and what plans they have for the agency, promising ideas, service and results Kick came out of the merger of Index Creative Communications and Inventive Marketing. The principal […]
