The reality for marketers is more data, more specialised agencies at the table and more content to deliver to the ‘always on’ consumer. What is different now is the pace of change due to technology. Here are six ways for marketers to become change makers and leaders. 1 Rethink business models, not just use data […]
Editions Archives: January 2015
Since you ask… Gary Disley of Eircom Business reviews some recent TV ads
The first ad I watched involved a pub, a banjo and some reasonably robust Irish signing. No it wasn’t for Guinness or any other beverage that was trying to tempt us during the Christmas party season. Oh, no. The twist in this was that it included a canary that looked and sang like Ronnie Drew. […]
Ulster says yes
MICHAEL CULLEN ON THE PROSPECTS FOR THE NEW TV CHANNEL, UTV IRELAND Surrounded by screens on three sides and what are said to be the latest in mod-cons for TV interviews, news anchors Alison Comyn (above) and Chris Donoghue rehearse with a report on President Higgins’s visit to China. The studio is part of a 16,500 […]
