John Fanning endorses Barry’s Tea ads for suggesting that a move to rural Ireland may go some way to unleashing people’s creative potential Recent articles by columnist David McWilliams in The Irish Times have forecast another nail in the coffin of long-term marketing communications for brand building. In March of last year, he wrote […]
Editions Archives: January 2025
Green claims come under closer scrutiny
Stephen Wynne-Jones on why 2025 may well be a turning point for many businesses, as a broadening array of regulatory requirements, including the Corporate Sustainability Reporting Directive (CRSD), Corporate Sustainability Due Diligence Directive (CSDDD) and EU Deforestation Regulation (EUDR) mean that it’s ‘put up or shut up’ time for firms seeking to embrace a more […]
