Michael Cullen talks to Oliver Ireland founder and chief executive Mark McCann on how his business model has paid dividends for agency and client alike Ask Mark McCann what Oliver stands for and he responds matter-of-factly with the two E’s – effective and efficient. Effective in marketing communications and efficient in how it executes professional […]
Editions Archives: June 2023
Helen Edwards’ book a must for marketers
John Fanning recommends From Marginal to Mainstream, Helen Edwards’ new book on how brands can be strengthened and the way to get there In these uncertain times even trying to stay afloat is difficult as marketers try to navigate the conflicting demands of anxious price-fixated customers, paranoid chief executives and their boards, rapacious retailers and […]
Hollywood’s warm embrace of brands
Chris Cashen considers the current trend among filmmakers to produce brand-themed movies. How far should Hollywood go? There is nothing quite like the thrust of brand owners vying for kids’ attention. The trouble in toyland nowadays is particularly trying for Mattel. Back in 2015, young girls the world over had shunned 56-year old Barbie […]
