An Post was awarded the grand prix at the 20th annual All Ireland Marketing (AIM) awards hosted by Marketing Institute Ireland (MII). The winner’s business case highlighted the impact of its cross-company brand building programme. Its success was evidenced by the positive impact on brand equity across key audiences and business growth.
The awards comprise entries across 24 categories. As with Ireland’s Marketer of the Year (MotY), AIM entrants make a written submission. Later in the process, a finalist round involves an in-person presentation to a panel of judges. The 24 categories are across innovation, pricing strategy, branding, customer experience, emerging talent, and international marketing.
MII added three new categories this year, namely digital customer journey, long term brand impact, and an award to recognise the positive impact of cultural or societal sponsorships. MII is a registered charity, incorporated in 1962, to help build Irish businesses through the development and application of professional marketing principles.
MII AIM awards 2026 winners
Grand prix: An Post
New product development (NPD): O’Donnell’s Crisps
Marketing innovation: BWG Foods
Insights and market research: Kerry
Gradam margaíochta le gaeilge: Frank and Honest Coffee (Musgrave)
International marketing: Promise Gluten Free
Integrated marketing: Tesco Ireland
Corporate social responsibility (CSR): Re-turn
Advertising campaign: Bord Gáis Energy
Marketing team: Dalata Hotel Group
Public relations campaign: Breast Cancer Ireland
Brand campaign: An Post
Client agency collaboration: Pilgrim’s Europe -TBWA and Dentsu
Customer experience: Glenveagh Homes
B2B: Lakeland Dairies
Small business: Wildlands
Sustainability: Flogas
Cultural or societal sponsorship: Cairn
Digital marketing campaign: Energia
Strategic pricing: Irish Distillers Pernod Ricard
Digital customer journey: Bank of Ireland
Entertainment sponsorship: Mercedes-Benz
Sports sponsorship: Vodafone
Long-term brand impact: O’Brien Fine Foods
