Marketers by nature Val Quinn on women's attraction to marketing and why they tend to perform well If you look at business generally in Ireland it is no surprise that women have come to the fore in recent years. What with the way the Irish economy has developed, people need a double income to allow […]
Editions Archives: March 2008
From paper to pixels
From paper to pixels As the newspaper groups release their latest readership figures, Hugh Oram asks how long will it be before readers will be getting all their news and features online? Is the end in sight for traditional newspapers using newsprint? Does a new dawn await the industry as it moves to a web-based […]
Tapping into male trends
Tapping into male trends Men have finally discovered shopping and as a new book about marketing to men reveals they are becoming serious consumers. John Fanning gives his verdict on Branded Male Professor Henry Higgins in My Fair Lady famously declared “why can't a woman be more like a man?”. Nowadays, men are being told […]
More than a hit logo
More than a logo Colm O Riagain notes that the days of merely strategically placing the music sponsor's brand at the back of the stage are well and truly exhausted Music sponsorship in Ireland is on its way to saturation point as more and more brands create through-the-line campaigns that aim to hit the right […]
