Editions Archives: March 2021

Siobhan Lavery & Roisin Ni Raighne, Dynamo

Dynamo goes into a higher branding gear

Management at Dynamo took a long hard look at their business model and once the review was complete they came up with a new plan, as Michael Cullen reports To use an old clich√©, every crisis is an opportunity. It would certainly seem that way for Dynamo, the branding agency that recently invested in reshaping […]

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Jason Bateman in Ozark on Netflix

Much revered Netflix far from flawless

Chris Cashen writes that while he is a fan of Netflix it may be time to stop apportioning superstar status to the streaming giant Even those living underneath a rock or anyone who broke lockdown by heading to a faraway planet to escape the pandemic would know that The Queen’s Gambit was a phenomenal success […]

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Three Ireland Euros #makehistory4

Staying in tune key to hit ads

Paul Mallon says Irish brands should jump on the music bandwagon by hiring local talent and give their TV and radio ads more oomph We fall out over signing up international footballers like Jack Grealish and Declan Rice, we cannot agree on the essential elements of a fry-up and get really narked when they claim […]

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