Radical rethink Paula Downey on why marketers need to take a totally new tack for the sake of all our futures The conclusions of the UN Intergovernmental Panel on Climate Change (IPCC) affect every human being, in every walk of life and will fundamentally redefine ‘success in business’ this century, with profound implications for business-as-usual […]
Editions Archives: May 2007
Polling Nation
Polling Nation The famous Saatchi poster for the Conservatives said ‘Labour isn’t working’. One might say the same thing about political advertising in Ireland as polling days nears, Breandan O Broin writes Well, are you happy? Are you happy about the impact advertising is having on the general election campaign? It’s a strange scenario where […]
Chain Fortunes
Ads that really, really work John Fanning on the latest tome documenting Britain’s most proven advertising campaigns The IPA’s Effectiveness Awards are now over a quarter of a century old and have become a major asset of the marketing communication business in the UK. There have been many changes since the launch of the awards […]
TV Winners
Making capital locally Hugh Oram talks to David Harvey about his City Channel venture Broadcaster David Harvey shares something in common with Ryanair boss Michael O’Leary and former In Dublin publisher Mike Hogan. It has nothing to do with O’Leary’s brusque character or his ads ridiculing Bertie Ahern (Harvey, after all, like Hogan, was a […]
