WPP now has an extra layer to its new media offering with the launch of Neo@Ogilvy. Is it more of the same just rebranded, or will Dave Smyth and his team of
Editions Archives: May 2010
![Cinema Re-run Kathy O'Meara](/files/authors/kathy_omeara.jpg)
Cinema Re-run
Kathy O’Meara on how part of the Ward Anderson stable acquired Pearl & Dean cinema advertising
![More Mainstream kevin Rafter](/files/authors/kevin-rafter.jpg)
More Mainstream
Kevin Rafter on how journalists have had to adapt to the complexities of business reporting