Poacher turned gamekeeper
Kathy O'Meara on how part of the Ward Anderson stable acquired Pearl & Dean cinema advertising

Most cinemagoers munching their comestibles in the back row of the local multiplex will be oblivious, but transitions within the cinema industry are set to cause reverberations of a scale equal to that of Eyjafjallajokull or any of its volcanic comrades.

Well, maybe I exaggerate mildly, but it is true that one of the oldest media is embarking upon yet another sea change in its transmogrification from provider of Path