Editions Archives: May 2015

John Canacott

Integrated communications under scrutiny

JOHN CANACOTT EXPLAINS HIS DOCTORATE FINDINGS FROM A FORENSIC EXAMINATION OF INTEGRATED MARKETING COMMUNICATIONS, AKA IMC While I felt I had a clear view of the issues involved in integrated marketing communications (IMC), that all changed about three years ago when I started my doctoral research. The direction my studies would take was obvious to […]

Share with friends:
Read more

Privacy Policy | Cookies Policy