Michael Cullen on Irish people’s abiding interest in going to the cinema Ask a media agency director for an opinion on the value of cinema to major advertisers and many of them they may well say it tends to be overlooked in schedules and is often not given its due consideration. Fiona Field, deputy managing […]
Editions Archives: May 2016
Steering driver behaviour
Gerard Tannam explains how the Fly the Flag national road safety campaign got underway When Feargal Quinn addressed the Senate in 1999 on road safety, he did so with a sense of weary resignation. Despite years of official tut-tutting on the scandal of the carnage on Ireland’s roads and various campaigns pleading with people to […]
Cashen perfectly suited to OOH
Last year UK-based Posterscope bought PML Group, Ireland’s top out of home (OOH) specialist, for an undisclosed sum. Once all the t’s are crossed and i’s dotted PML will join the Posterscope network, owned by Dentsu Inc. PML was started in 1982 by Jimmy Cashen, above, and the late Gerry O’Donoghue, to compete with Outdoor […]
