Ciara O’Hara gives a run-down on some of the major movies coming to our cinema screens in 2017, including Michael Keaton in The Founder With cinema awards season underway, 2017 starts with films targeting an older, more discerning audience. Director James Marsh (The Theory of Everything) tells the fascinating story of amateur yachtsman Donald Crowhurst’s […]
Editions Archives: November 2015
Potato grower Tom Keogh top marketer
The man who developed the strategy for Keogh’s potatoes and luxury crisps in a bid to reverse the decline in Ireland’s potato market has been named Marketer of the Year. Tom Keogh researched how Irish people consume potatoes and grew a premium strategy through ties with retailers and innovative PR with the ‘Keogh’s – Grown […]
Unbranding of a summit
Breandan O’Broin on a major event which achieved heights of great distinction Where does the Cannes Festival take place? Cannes. Where is the Davos Conference held? Davos. The Rose of Tralee? You’ve guessed it. Where will the 2016 Dublin Web Summit take place? Lisbon. Will the unbranding work? Remember Classic Coke? It’s a marketing truism […]
Age of empathy
Colm Carey on why DAA is grounded by understanding consumer wants It is the age of empathy and we all must be psychologists and psychotherapists. So believes Jan Richards, head of insights and planning at the DAA. Speaking at the Association of Advertisers in Ireland (AAI) seminar on turning insights into action, Richards says as […]
