Emma Kiernan, marketing manager, Dublin Zoo, has been named as the Marketer of the Year (MotY) 2019 for her work in helping to develop Ireland’s top family attraction and not-for-profit organisation which welcomes over 1.2 million visitors a year. As the person responsible for driving revenue, she rolled out The Zoo TV series now in […]
Editions Archives: November 2019
Ownership assumes a whole new take
Margaret Gilsenan examines consumer trends impacting on how people are changing their attitudes to material possessions As I write, we are observing a trending perfect storm that is slowly creeping over the horizon which will fundamentally change our attitudes to ownership in the coming years. The theory is backed up by the findings of a […]
Christmas presents a mindful challenge
John Fanning writes that the season of goodwill is not a time for marketers to unwind while our world is in a state o’ chassis Christmas should be a time when people can put their feet up and enjoy a good whodunit at a blazing fire. But in these mean times, there is no escape, […]
