DIANE TANGNEY ON AN OGILVY STUDY WHICH POINTS TO PEOPLE POWER The dogs on the street knew what the Celtic Tiger meant. For them, it explained the fortuitous treats and canine pampering days that came their way. The Celtic Tiger term captured why things were they way they were in Ireland. We defined our nation […]
Editions Archives: October 2014
Adland – Where all ads work
JOHN FANNING REVIEWS ADFX 2014 AND THE EMERGING TRENDS IAPI’s Advertising Effectiveness Awards for 2014 attracted a record number of entries which shows Irish agencies and their clients are taking return on advertising investment much more seriously. The growing corporate intolerance of the perceived lack of an ROI discipline which has traditionally characterised the marketing […]
New year, new vision
AS 2015 LOOMS, SHANE DOYLE SAYS MARKETERS NEED TO THINK IN A NEW WAY As we enter into the final quarter of the year, 2015 is coming into sharper focus. In readiness, brands need to ensure they focus in the right areas. While some of the issues we think are important are not brand new, […]
