Ray Leddy, pictured, tells Michael Cullen how the Czech-made car is doing the business It has been said that everything in life is somewhere else and you get there in a car. Škoda’s TV ads are slick. Not because they ditch the brand’s worldwide slogan, ‘Simply Clever’, but because they use the line ‘Made for […]
Editions Archives: October 2018
Young at heart
Mathew Cullen reports from a youth marketing seminar about not missing out Young people are more clued in than older people often give them credit for and they can tell if brands are doing things solely for marketing reasons which makes them look less authentic, Thinkhouse boss Jane McDaid told a seminar entitled ‘Don’t Miss […]
Agencies slaves no more
Catrióna Campbell on why account handling needs a rethink We get paid for brave, boundless thinking, for ideas that make our clients’ products and services meaningful. The calibre of our thinking correlates to the calibre of our people. And yet, repeatedly we read another report in Marketing.ie about the talent shortage in adland, as talent […]
