For an exclusive report, events and activations agency Verve and Coyne Research unearthed the power of brand experience There once was a time when TV and traditional above-the-line media sat firmly at the head of the table; successful and loud, they rarely had to share their seat. But then consumer habits began to shift and […]
Editions Archives: October 2019
Conclusive proof great ads work
John Fanning reviews Advertising Works 24, a tome which shows the thrust behind some recent British ad campaigns Apologies for only getting round to reviewing the latest Advertising Works print collection from the Institute of Practitioners in Advertising (IPA) in London but I can assure you it was worth the wait to see all the […]
Fiona Field: Houston, we have a problem
Fiona Field on why media advertisers must rely on hard evidence and avoid making decisions based largely on loose assumptions Gasps should not have been my reaction on reading the latest IAPI Census report citing that one in five of those working in adland are under 25. I have seen the gleaming white runners and […]
