Editions Archives: September 2021

David Field, CEO, MII

Marketing Institute ups its game

Marketing Institute Ireland has a whole new strategy as the MII’s recently-appointed chief executive David Field explains in an interview with Michael Cullen Core boss Alan Cox could hardly have imagined the degree of interest the paper he delivered to delegates attending the Marketing Institute CMO conference in the Google Foundry a couple of years […]

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John Fanning in Gleesons

Embracing raciness, being contradictory

John Fanning recommends two new books: Paul Feldwick’s Why Does the Pedlar Sing? and Rory Sutherland’s Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business and Life   Paul Feldwick joined the iconic London agency BMP in the mid-1970’s as an account planner and worked there for over 30 years where he […]

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Pepsi was slated for trying to jump on the Black Lives Matter bandwagon with an ad starring Kendall Jenner (002)

Aoife Murphy on using purpose properly

Aoife Murphy offers marketers three purpose-positive choices to help give give their brand an edge over competitors Brand purpose is the Marmite of the marketing world. We love to hate brands who get it wrong. But as consumers develop and the value-driven Generation Z starts to build more and more wealth, is it time to […]

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