Marketing Institute Ireland has a whole new strategy as the MII’s recently-appointed chief executive David Field explains in an interview with Michael Cullen Core boss Alan Cox could hardly have imagined the degree of interest the paper he delivered to delegates attending the Marketing Institute CMO conference in the Google Foundry a couple of years […]
Editions Archives: September 2021
Embracing raciness, being contradictory
John Fanning recommends two new books: Paul Feldwick’s Why Does the Pedlar Sing? and Rory Sutherland’s Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business and Life Paul Feldwick joined the iconic London agency BMP in the mid-1970’s as an account planner and worked there for over 30 years where he […]
Aoife Murphy on using purpose properly
Aoife Murphy offers marketers three purpose-positive choices to help give give their brand an edge over competitors Brand purpose is the Marmite of the marketing world. We love to hate brands who get it wrong. But as consumers develop and the value-driven Generation Z starts to build more and more wealth, is it time to […]