Accenture Song’s Droga5 set out to bridge Ireland’s digital gap by using AI to create a CV chatbox, as Etain Seymour tells Michael Cullen Let there be change. That’s a catchcry not of a political party heading out on the hustings but rather of Accenture, the Irish-American global executive services group which has its HQ […]
Editions Archives: September 2022
Wood urges advertisers to think differently
John Fanning on Look Out, Orlando Wood’s new book which claims to be the advertising guide for a world turning inwards Reviewing Orlando Wood’s Lemon for www.marketing.ie in April 2020, I recommended that everyone should familiarise themselves with the book’s thesis. Wood has now published a sequel piece of work, Look Out, (IPA 2022) and […]
Ensuring Lottery ads make a splash
Stephen Cleary reports on studies into National Lottery digital ads and why marketers should be aware of poor attention levels Getting consumers’ attention to prompt purchase is crucial. When someone dreams of a life-changing win, or they pop into a local shop to get some lunch, to what extent does the National Lottery brand […]
