Loretta Dignam worked in marketing roles at Mars, Diageo, Kerry Group and with Jacob Fruitfield. She won Marketer of the Year in 2011 and was a runner-up in 2022. During her term serving on the board of the Abbey Theatre she chaired their gender equality committee. Her personal experience of menopause drove her to help […]
Editions Archives: 2024
Barry’s Tea ‘Trainset’ still going 30 years on
Barry Dooley recounts the story behind the making of the much-loved Barry’s Tea Christmas radio ad created by the doyenne of Irish copywriters, the late Catherine Donnelly, at Irish International. The following script was first shared with the congregation attending his agency colleague’s remembrance event which was held in the Project Arts Centre in Dublin […]
An Irish celebration like no other
By Richard Tierney, chief executive of the St Patrick’s Festival Autumn is associated with the crinkling of leaves, fading light, and brand sponsorship strategies. It’s a time when new and ambitious partnerships are conceived and explored. As we look to 2025, I have the privilege of helping to shape the four-day, world-class […]
Dentsu says most Irish plan holidays
In Dentsu’s latest Pulse study, 1,000 Irish adults were asked about their holiday intentions for this year. The report found that nearly three-quarters of adults are planning to go on holidays in the coming months, with one in three having already decided on their destination in March. Although most consumers have made, or intend to […]
IAPI publishes Effie winners’ studies
The Institute of Advertising Practitioners in Ireland (IAPI) has published a second collection of Effie Award winning case studies showing the best of creative effectiveness in the Irish market. Some information and results have been redacted for confidentiality reasons. IAPI joined the Effie network in 2019, to help expand Irish creative and marketing effectiveness onto […]
Hartley new Google boss in Ireland
Google has announced the appointment of Vanessa Hartley with the group’s current vice-president of EMEA sales taking on the top executive role in Ireland with immediate effect. The appointment comes just weeks after outgoing Irish boss Adaire Fox-Martin said she was leaving the company. Hartley has worked with Google Ireland since 2014 and has held […]
Cullen writes about his days in Australia
Marketing.ie editor Michael Cullen will soon publish a book about his time living in Australia in the late 1980s. Echoes from Down Under is an Irishman’s collection of stories and anecdotes from his days working as a journalist in Western Australia and the Northern Territory. Tales of friendship, adventure, joy, and tragedy. The author recounts […]
Moran on driving adland’s potential
As I begin my term as president of the Institute of Advertising Practitioners in Ireland (IAPI), I’d like to set out my focus for the next two years. While it will be challenging, IAPI aims to use what we have learned from the successes of other creative sectors and advocate for increased government recognition and […]
IAPI calls for Effie entries
Advertising agencies have until Tuesday, June 25 to enter this year’s Effie effectiveness awards. The competition is organised by the Institute of Advertising Practitioners in Ireland (IAPI) and sponsored by An Post Commerce, ESB and RTÉ Media Sales. Following a soft launch in February and case writing clinics last month, entries are open with various […]
Will robots buy electric cars?
Dave Tallon on the great AI eclipse and the quickening In 1955, the president of the United Automobile Union, Walter Reuther, was being shown through the Ford Motor plant in Cleveland. A company official proudly pointed to some new automatically controlled machines and asked Reuther: “How are you going to collect union dues from these […]
Making sound branded podcasts
Alan Bennett outlines the value of well-made podcasts to Irish marketers Should your company have a podcast? Perhaps. And, maybe more than one. Branded podcasts represent a potent avenue for businesses to engage with consumers in an intimate and authentic manner. Podcasts typically have a running time of at least 30 minutes, engagement is high, […]
