Kieran Killeen reviews a book which claims to document what makes sales promotions work
Editions Archives: April 2008
Let stadia buyers beware
Johnny O’Shea explains why caveat emptor really applies to sports venue naming rights
Emperor devoid of protective garments
Graham Nolan on why adland must abandon pretence by dumping wasteful gobbledygook
Shopping for viewers
Whether they be buyers or browsers, TV3 wants more viewers. David McRedmond speaks to Michael Cullen about the cut and thrust as TV3 re-builds its schedule
