Maxine Brady shares her take on stereotyping in ads The feminist movement has done much to change how women are depicted in ads. Feminism is defined as political movements, ideologies and social movements sharing a goal: to define, establish and achieve political, economic, personal and social sex equality. It includes establishing educational and professional opportunities […]
Editions Archives: April 2019
Understandings on what drives consumers
John Fanning gives his verdict on Richard Shotton’s The Choice Factory Since Daniel Kahneman won the Nobel Prize for Economics in 2002, behavioural economics has enjoyed a certain vogue in marketing communications. It enjoys a cult following among those who say it can unlock insights of significance and even some government departments used its findings […]
Fast food brands pick fights with rivals
Shane O’Leary on why taking on rivals can pay handsome dividends – fast food restaurants being a prime example A great enemy is the cornerstone of a good story. Think of your favourite movie or book. Chances are there is a stereotypical hero matched by a ‘baddie’. People love stories with friction. Writer Robert Greene […]
