Colin Gordon produced a report on the true meaning of marketing. He says everyone thinks they know what it is, yet no one can define it. Here’s a starter for 10. What is marketing? Well, it’s about 100 years old, is estimated to account for €1.5 trillion in spend and has an estimated 10.6 million […]
Editions Archives: April 2020
How advertising’s creativity got squeezed
John Fanning reviews Orlando Wood’s widely-acclaimed Lemon, a study into how and why adland has experienced a dearth of creativity Since the publication of Les Binet and Peter Field’s ground-breaking Marketing in an Age of Accountability in 2007, followed by Byron Sharp’s blockbuster How Brands Grow in 2010 – with over 50,000 copies sold – […]
Guinness ads account lacks stout appeal
Mal Stevenson, former creative director at Irish International – now BBDO Dublin – for 30 years, who worked on Diageo for 12 years, gives his take on a newly-published Irish book on Guinness advertising Let me put my cards on the table. I’ve been accused of many things over the years but being an […]
