As Ireland recovers from the shock of Covid-19, Breandán O’Broin writes that marketers need to get to grips with the nation’s new internalised mood Advertising is a frivolous thing. Up to recently, frivolity was missing from most of our lives. No pubs, no footie, no search for six, no hugs and no Tinder to set […]
Editions Archives: Featured
Herd mentality highly fraught
Fiona Field on why marketers should avoid taking the easy road by following others. Be smarter and build a stronger brand Queues; our new world order. Just recently, I found myself waiting, somewhat impatiently, in line in one such queue. It got me thinking of the parallels of marketing and how in times of recession, […]
John Fanning on a book about trends
John Fanning reviews Influencers & Revolutionaries, a book written before the Covid-19 pandemic broke but which examines other crucial issues now transforming business, like climate change, AI and disruptive technology Around the turn of the new millennium a UK-based trend forecaster sporting the unlikely moniker of Captain Crickey was doing the rounds of market research […]
Seeking out chances to recognise B2B
When we talk about marketing, we tend to see it mostly from the perspective of business to consumer (B2C). Global grocery brand giants Procter & Gamble and Unilever come to mind. Iconic memories of Guinness TV ads such as ‘Surfer’ (above). These multinationals and their marketing teams dominate prestigious award shows, Steven Roberts writes. Acres […]
20 Questions with Malcolm Murray, Sky
Malcolm Murray is director of sales at Sky Media Ireland. He has worked in advertising for over 22 years, including 17 years at BSkyB. He has helped expand the brand proposition across TV and online, including the launch of AdSmart, Sky’s addressable TV product. He previously spent five years planning and buying in Carat, Des […]
