Cadbury’s Dairy Milk is Ireland’s favourite chocolate. Mondelez’s Tricia Burke, right, on why the brand is homing in on little acts of kindness. She talked to Michael Cullen In a world led by an infantile egotist characterised by a dearth of empathy and lacking in the fundamental issues of human relationships, corrupting the emotional and […]
Editions Archives: February 2018
Adman made of write stuff
In a new series, John Fanning profiles leading admen who were also adept at writing books. First up is David Ogilvy David Ogilvy (1911-1999) is arguably the most famous adman of all time. It is partly due to his consummate skills as a creator of some of the best campaigns of the 20th […]
What’s driving consumers in 2018?
Jo Wood on the trends impacting on Irish consumers right now We live in an age where sentiment is trumping reason and feelings trump facts. There is rising empathy in the world and with the loss of trust in traditional institutions brands are more important than ever and have a bigger role to play in people’s […]
