Sky Media’s €250,000 ad production pot to support Irish advertisers using AdSmart has no time frame. Michael Cullen reports At the end of last year, Sky Media launched a €250,000 ad production fund in an effort to urge Irish advertisers get their brand on TV through its AdSmart technology. With AdSmart, different ads can be […]
Editions Archives: March 2019
Shaming without naming in ads a risk
Breandan O Broin questions the RSA’s rationale for a TV ad where a learner driver is shamed. Shaming without naming is not without its risks The commercial cost over €325,000 to make and another lot of cash to buy airtime. It created a lot of controversy. Was this done on purpose or was it the law […]
Red C’s shortcuts to brand choice
Richard Colwell on tests to ensure brands are more easily recognised by consumers It is surprising how often we test ads for brands that simply do not make it that easy for consumers to know which brand it is being advertised. The ads bear little resemblance to the brand that consumers know and unfortunately it […]
