Michael Cullen asked Boys+Girls’ partners to explain what makes their style of advertising effective and where they go from here The neon sign on the ceiling above the agency’s boardroom table illuminates clients as to what Boys+Girls espouses. While the branded table cannot quite match for size the bol’shoy stol (big table) used to host […]
Editions Archives: March 2022
Why lauding rivals can pay dividends
Chris Cashen questions the age-old credo of never giving your competitors an inch by pointing to viable acts of commandment Canadian actor and film producer Ryan Reynolds heaped praise on social media rock stars by tweeting how they live each day in a “digital shit-storm” to get the job done. Social media experts in agencies […]
Compelling ways to ride change
Eimear Fitzmaurice extrapolates three themes from a study by Wunderman Thompson on 100 emerging trends post-pandemic The last two years, much like other crisis points in history, exposed cracks in Irish society that forced us into a state of re-evaluation. A history teacher will point to this period and explain that it was around this […]
