Fiona Dawson, global president of Mars food, drinks and multisales and a member of the Mars worldwide leadership team, is Ireland’s Ultimate Marketer. With its HQ in Virginia, near Washington DC, the family-owned business produces some of the world’s best-known confectionery, grocery and pet food brands. Mars has over $35 billion in annual sales. Dawson […]
Editions Archives: November 2018
John Fanning on account planning’s 50th
John Fanning recounts the history of agency account planning as it celebrates its golden jubilee Account planning first started in Britain in 1968, a year of seismic social and political change. From small beginnings in two London agencies it spread worldwide. Although the marketing communications business has seen many new job titles – especially since […]
Where now for adland?
David Hayes writes about a recent study he did on adland and asks, is the business at the crossroads or crosshairs? WPP merged GroupM’s Maxus and MEC last year to form Wavemaker. It was different. Not only did the new agency not have media in its title, it also did not start with the letter […]
