Ronan Traynor (above) tells Michael Cullen why Verve thrives on solving client problems Go to most major sponsored sports or music events around Ireland and chances are Verve are likely to be involved. It could be Electric Picnic, corporate hospitality at the All-Ireland GAA finals or manning stalls at the National Ploughing Championships in Tullamore. The agency […]
Editions Archives: September 2017
Brands home in on family themes
In his Stray Thoughts, Breandán O Broin looks at brands embracing families In many ways, autumn’s arrival signals the start of the advertising year. The frivolity of silly season summer offers is cast aide and marketing eyes turn to the real job of boosting brands, building awareness, and scripting award-winning Christmas blockbuster TV commercials. Not […]
Getting back on track
Colm Carey on why public transport needs to move with the times RTE Radio’s 1’s Liveline is often the last resort for people who find themselves frustrated trying to deal with companies that do not listen to customers who have a problem. One such case involved a young woman left stranded in Blackrock Dart station […]
