Guns or Knives shoot from the hip and tell Michael Cullen about how they are attack minded Working in the shadow of a top advertising agency is fraught with fear. Ask Zara Flynn, who as managing director of Guns or Knives, faced the task of differentiating what they do for clients from the ‘mother ship’, […]
Editions Archives: April 2015
Sponsorship: A question in sport
Liam Gaskin on the owner rights and wrongs in rugby and golf deals At time of going to press, word has it that the Government plans to make the RBS Six Nations rugby championship free to air to prevent cable and satellite sports channels from buying exclusive rights to live coverage from next year. […]
Design: Experts in weaving webs
John Moore on why creating websites should really be left to designers Once upon a time there was a powerful ‘being’ called the webmaster. The webmaster was the holy trinity of writer, designer and developer. Often from a network IT background, their role was more security guard than marketeer. The site’s design, accessibility and ability […]
