Award-winning creative agency Chemistry will close this month unless a ‘white knight’ can be found to save the business. Co-founder Ray Sheerin (above) set a two-week deadline before Christmas to agree a rescue deal, after considering options to keep the business afloat. He said that it was an “incredibly hard decision”, one that was not […]
Editions Archives: January 2020
Why Ireland’s press must up its act
Fiona Field on why newspapers needs to make a more concerted effort to convince advertisers about the value of print Not long ago, I read an article in the Irish Times by its business affairs correspondent Mark Paul lamenting the changes in Independent News & Media (INM) by new owner Mediahuis. In the article, entitled […]
Adding oomph to brands
Jo Wood on what it takes to make brands relevant when messages are coming at consumers thick and fast In an increasingly complex world, the role of strategy in making brands matter has never been more crucial in helping navigate the cultural tensions we are now seeing like purpose and profit, automation and humanity, data […]
