John Fanning casts a critical eye over Ken Auletta’s new book, Frenemies, which zooms in on the troubles in adland The turmoil affecting adland shows no sign of abating as the many books bearing apocalyptic titles continues. Madison Avenue Manslaughter (2016) concentrated on the dangerous reduction in margins now facing adland and The Day […]
Editions Archives: September 2018
Women must press on
Su Duff on why diversity needs a rejig if women are to take the baton If inclusion and diversity were two people, how would they be feeling? They have had a lot of attention recently; centre-stage to communicate lifetimes of individual’s frustrations. Lives impacted by something as random as gender, age, ethnicity, sexual orientation, social […]
Milking it
Larry Ryan on a NDC study on dairy products and the attitudes of millennials Research undertaken for the National Dairy Council (NDC) illustrates the issues confronting food producers and particularly among millennials. A two-year study looked at Irish attitudes to milk and dairy products, but particularly focused in on the underlying drivers of change in […]
