Niamh Boyle, founder and managing director of The Reputations Agency, explains as to why companies and organisations should give a lot more thought and energy to purpose in an effort to boost consumer confidence and profitability long-term Covid-19 has given us a chance to think about the true meaning of purpose as we observe corporate […]
Editions Archives: 2020
Virus crisis demands a new order
Fiona Field says the number of FedEx planes flying overhead is a clear indication of the amount of business being done online. There may be less passenger airlines in the skies, but now’s the time to get fit fast and take action, without diverting the course of human connection I have become slightly obsessed with […]
Sally Rooney: the way you might look at her
With the TV adaptation of Sally Rooney’s Normal People co-directed by the Oscar-nominated Lenny Abrahamson being shown on the BBC and RTE, John Fanning looks at the prejudices of an author far wiser than her years In a recent issue of the New Yorker weekly magazine, book publisher Heinemann ran an ad on the […]
Brands must be more human on social
Humanising of the brand voice on social media is vital to stronger connections with consumers, as Anita Mullan of B&A writes During this time of great uncertainty social media platforms like Facebook, Snapchat and Tik Tok are connecting friends and family to an extent never experienced before. Hearing people’s voices and seeing people’s faces are […]
Gordon gets a firm grip on marketing
Colin Gordon produced a report on the true meaning of marketing. He says everyone thinks they know what it is, yet no one can define it. Here’s a starter for 10. What is marketing? Well, it’s about 100 years old, is estimated to account for €1.5 trillion in spend and has an estimated 10.6 million […]
How advertising’s creativity got squeezed
John Fanning reviews Orlando Wood’s widely-acclaimed Lemon, a study into how and why adland has experienced a dearth of creativity Since the publication of Les Binet and Peter Field’s ground-breaking Marketing in an Age of Accountability in 2007, followed by Byron Sharp’s blockbuster How Brands Grow in 2010 – with over 50,000 copies sold – […]
Guinness ads account lacks stout appeal
Mal Stevenson, former creative director at Irish International – now BBDO Dublin – for 30 years, who worked on Diageo for 12 years, gives his take on a newly-published Irish book on Guinness advertising Let me put my cards on the table. I’ve been accused of many things over the years but being an […]
Irish holidaymakers urged to staycation
With a spring their step, Fáilte Ireland hopes to convince more Irish people to find the hidden gems close to home this summer. Alison Levins talks to Michael Cullen about the current campaign Fáilte Ireland is spending €6 million on a new campaign to encourage Irish people to holiday at home. ‘Keep Discovering’ marks the […]
Cookies set to crumble
David Fogarty on Google’s plan to phase out third-party cookies and the implications it will have for Irish advertisers Last August a tech milestone was reached. Apple, then the world’s most valuable business, became the first company to surpass the $1 trillion mark. By September, another tech giant, Amazon, joined the elite group. By the […]
Heaslip drives forward on loan attack
With 95 caps for Ireland and five for the British & Irish Lions to his credit, former Leinster number eight Jamie Heaslip knows a thing or two about strength in numbers. Having been forced to retire from rugby through injury, he made the switch to financial loans for small and medium enterprises (SMEs) by investing […]
Adland’s troops ready for action
Damian Hanley says the top agencies will always fight the good fight in creating ideas that sell. The best clients know that. Well done soldier. You’ve made it this far. All those who work in ad agencies, I salute you. Look at you. You’re a marine. You can be dropped deep into any territory, undertake […]
Megxit, abdications and lessons learnt
Fiona Field on the latest episode in the reality show which drew huge interest worldwide. Where now for the royal rock stars? One could forgive Queen Elizabeth for a few blue Monday duvet days, binge-watching season one of The Crown, comparing her new reality with the Duke and Duchess of Sussex’s dramatic abdication. Is this […]
New shopping experiences essential
Valerie Rice on why high street department stores should no longer regard innovations as a luxury Last year proved difficult for retailers as many with established high street pedigrees wavered, often losing direction as ‘new kids’ on the blocks staked their claims. Consumers drift into newer online brands like Asos or Prettylittlethings, while House of […]
