Emma Kiernan, marketing manager, Dublin Zoo, has been named as the Marketer of the Year (MotY) 2019 for her work in helping to develop Ireland’s top family attraction and not-for-profit organisation which welcomes over 1.2 million visitors a year. As the person responsible for driving revenue, she rolled out The Zoo TV series now in […]
Editions Archives: 2019
Ownership assumes a whole new take
Margaret Gilsenan examines consumer trends impacting on how people are changing their attitudes to material possessions As I write, we are observing a trending perfect storm that is slowly creeping over the horizon which will fundamentally change our attitudes to ownership in the coming years. The theory is backed up by the findings of a […]
Christmas presents a mindful challenge
John Fanning writes that the season of goodwill is not a time for marketers to unwind while our world is in a state o’ chassis Christmas should be a time when people can put their feet up and enjoy a good whodunit at a blazing fire. But in these mean times, there is no escape, […]
Getting a handle on eventful brands
For an exclusive report, events and activations agency Verve and Coyne Research unearthed the power of brand experience There once was a time when TV and traditional above-the-line media sat firmly at the head of the table; successful and loud, they rarely had to share their seat. But then consumer habits began to shift and […]
Conclusive proof great ads work
John Fanning reviews Advertising Works 24, a tome which shows the thrust behind some recent British ad campaigns Apologies for only getting round to reviewing the latest Advertising Works print collection from the Institute of Practitioners in Advertising (IPA) in London but I can assure you it was worth the wait to see all the […]
Fiona Field: Houston, we have a problem
Fiona Field on why media advertisers must rely on hard evidence and avoid making decisions based largely on loose assumptions Gasps should not have been my reaction on reading the latest IAPI Census report citing that one in five of those working in adland are under 25. I have seen the gleaming white runners and […]
Creating a lasting Legacy
Michael Cullen asks Legacy’s Kevin Moore and Bernard Brogan to explain how the agency became a force in sports sponsorship and PR When Legacy commercial director and co-founder Bernard Brogan addressed this year’s Pendulum Summit he talked about his learnings from playing sport to high performance in business and change mentality. He said the teams […]
Love Island – is it really what it is?
Michael Browne examines the true impact which the phenomenally-successful reality TV show has on helping strengthen brands Few TV shows have split opinion like ITV’s smash hit reality show Love Island. It makes for entertaining work conversations with debate around the virtues, or otherwise, of the show and its characters. The chat has sparked heated debates […]
Howard Gossage – a towering ad talent
John Fanning profiles Howard Gossage, hardly a household name but a man widely respected and liked by his peers in US adland and beyond Howard Gossage is revered as one of the most influential creative talents in advertising of all time by some of the most distinguished creative directors in the business yet remains unknown […]
Getting to grips with complex media
Ken Nolan on how changes in media have defined Mindshare over two decades and how the GroupM agency shaped a new business model When Mindshare Ireland first opened its doors in July 1999, the ambition was to bring scale and global leverage to help win local Irish business. While we certainly achieved this, it has […]
Finding out where wisdom prevails
Breandan O Broin on whether wisdom stems from creativity. The best place to start is with wise thoughts on creativity Wisdom, you may be surprised to learn, comes courtesy of a seeker of truth named Andrew Zuckerman who has curated the thoughts of the great and the good into a large coffee-table size volume and […]
Summer’s novel ideas
John Fanning recommends three novels, all by British writers, which should enhance people’s days and nights this summer In a characteristically magnanimous gesture of support for our troubled island nation neighbour, Marketing.ie is recommending three recent novels by contemporary English writers for your reading this summer. All three will enhance your understanding of our doomy […]
Tests show how consumers choose brands
To what extent are consumers emotionally connected to brands? Richard Colwell explains how the Red C Research Brand Reaction Index can work for Irish marketers We would all recognise that we do not always make long and hard decisions for every choice we make. Instead, more often than not, we make choices based on our […]
