Brennans Bakeries is sponsoring over 30 movies across TV3’s December schedule, including The Hangover, The Hunted, Reservoir Dogs, Pay it Forward and Roddy Doyle’s The Snapper. The sponsorship, which kicked off with stings around The Time Machine, includes all-day takeovers on Christmas Eve and Christmas Day.
Ivan Hammond, head of marketing, Brennans Bakeries, said the TV3 partnership allows the brand to deliver a feel-good message and capture the spirit of Christmas through vox pops with TV3 personalities and a piece on Ireland AM with Edward Hayden about people’s favourite leftover sandwich.
The Brennans deal was brokered between TV3 and Mindshare.
Pictured are TV3’s Sinead Desmond and Ivan Hammond, Brennans Bakeries