ArchiveMarch, 2021

Kerrygold goes with two new brand extensions

Ornua, the co-op owner of Kerrygold, Ireland’s only €1 billion food brand, has launched two new products in Ireland in a bid to grow its market share and strenghten in the spreads and margarine category. Kerrygold Spreadable targets consumers looking for a spreadable butter straight from the fridge, while Kerrygold Unsalted Irish Butter is targeted […]

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Griffiths heads up social entrepreneurs body

Former OMD boss Tim Griffiths has been appointed as chief executive of Social Entrepreneurs Ireland (SEI). Since its foundation in 2004, SEI has supported around 375 social entrepreneurs in tackling such problems nationwide. Griffiths has over 25 years’ experience of working in adland and was instrumental in launching Initiative Media in Ireland. He first came […]

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Tourism Ireland hires Liam Cunningham for video

Game of Thrones star Liam Cunningham has been signed up by Tourism Ireland to star in its new series of short promotional videos. The initiative, run in tandem with the Irish Film and Television Academy (IFTA), was launched recently by Pierce Brosnan. In the video, Cunningham speaks about his love for Ireland and, in particular, […]

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Reach opts for a hybrid of working arrangements

One of the country’s biggest news media groups, Reach, plans to move to a combination of office and home working for its teams across its Dublin, Cork and Belfast bases. The publisher of the Irish Daily Mirror and Irish Daily Star will retain offices in Dublin and Belfast where more than 90 per cent of […]

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Reshuffle at Virgin Media as McCarthy departs

Virgin Media Television has announced a number of new appointments as part of a reshuffle following the planned departure of Paula McCarthy as head of Virgin Media Solutions (VMS). After three years in the role and 13 years with the broadcaster, McCarthy (pictured) will take up an opportunity in another sector once she leaves VMS […]

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Bay swops around Nova and Classic Hits shows

Bay Broadcasting is switching its breakfast shows on its two music stations. From April, Lucy Kennedy and Colm Hayes will present their show on Ireland’s Classic Hits from 6am to 10am with PJ Gallagher and Jim McCabe switching to Radio Nova. A Bay statement says the switch follows the signing of new 10-year licences with […]

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HSE/Covid-19 again leads BrandShout

HSE Covid-19 has again returned to the top of the BrandShout league for Ireland’s best known advertised brands in March ahead of the German discounters Lidl and Aldi. Musgrave’s SuperValu dropped one place to joint fourth alongside Vodafone, research by Ipsos MRBI for Marketing.ie shows. The public awareness Covid-19 ads jumped from fourth spot in […]

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Dublin star Con O’Callaghan fronts for NDC

Dublin footballer Con O’Callaghan, All Stars camogie player of the year Grace Walsh and Limerick hurler Cian Lynch are this year’s sports stars appointed as ambassadors for the European Union (EU)-backed National Dairy Council NDC) ‘Everything starts with milk’ campaign encouraging Irish consumers to drink more milk for strong performance. O’Callaghan has played in All-Ireland-winning […]

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Most Irish people keen to staycation this summer

Over 60 per cent of Irish people are interested in holidaying in Ireland this year provided it is safe to do so, research from Core indicates. In contrast, 1.5 million people – or 39 cent of all adults – will not holiday, some because they have been financially impacted by restrictions while others are still […]

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WFA digital policy boss to address AAI

Gabrielle Robitaille, digital policy manager at the World Federation of Advertisers, is the guest speaker at the AAI Toolkit webinar on Tuesday, March 30. With legislative changes in digital advertising in the pipeline, Robitaille will provide an overview of the latest developments including moves to regulate online platforms and how these could result in more […]

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King to step down from strategic role at Bord Bia

Bord Bia’s director of strategic insight and planning Helen King is to leave the State body responsible for promoting Irish food, drink and horticulture after almost two decades. She told Marketing.ie that she intends to pursue other interests. A highly-regarded strategist and planner, King first joined Bord Bia in 2002 as head of consumer insight […]

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DMG rolls out tribute magazine to Irish nurses

DMG Media Ireland is launching The Pulse, a special 64-page magazine dedicated to the work of Ireland’s 78,000 nurses and midwives during the pandemic. It will be on sale for €2 in almost 5,000 retailers across the country from Saturday, March 20, for two weeks. All advertising and revenue from sales will go towards a […]

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Heineken’s new ad to debut during rugby game

Heineken will screen its new TV ad during Ireland’s Six Nations game against England at the Aviva Stadium at 4.45pm tomorrow. Created by Publicis Dublin with South Africa-based Karien Cherry directing, ‘The Perfect Match’ plays on rugby rivalry and follows three couples, pitted against each other as their teams face off and their relationships take […]

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