ArchiveAugust, 2020

QMP founder Conor Quinn dies after illness

The death has occurred of Conor Quinn, a founder of the creative advertising agency Quinn McDonnell Pattison (QMP), which evolved into Publicis. Before he became a director and shareholder in QMP, he worked his way up from junior client service roles at Frank Young-led Wilson Hartnell and had a stint at Irish International during the […]

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Most employers expect loss of furloughed staff

Research from recruitment platform Occupop shows that most employers believe they will lose furloughed staff  permanently due to career changes and health concerns that have arisen since the pandemic started. The report found that 75 per cent of HR managers and CEOs feel furloughed staff will not return to work once a business fully reopens. […]

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Zeus scoots its way around Germany

Irish-owned Zeus Scooters, the three-wheeled electric scooter sharing company, has rolled out its dockless, public sharing scooters in Germany. So far, the cities of Heidelberg, Ulm and Neu Ulm have had the scooters available for public hire while the city of Regensburg in Bavaria is the latest city to add the scooters to their public […]

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CPI devises work guidelines for ad shoots

In an effort to get to grips with the impact of the Covid-19 pandemic on advertising, Commercial Producers Ireland (CPI) have launched a new set of internationally recognised, best in class work guidelines to ensure TV commercials can be filmed safely and without any detrimental impact on agencies’ creative standards. CPI claims to contribute over […]

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Bord Bia ads push value of whitefish

Bord Bia is calling on consumers to try something different with Irish whitefish as part of a new campaign with recipes and virtual cook-alongs. Almost half of all Irish consumers claim to regularly buy whitefish. The campaign is encouraging the public to support local fishermen by embracing Irish whitefish for its versatility and health benefits. […]

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Public House creates radio ads for Buymie.eu

Independent creative agency The Public House have launched a new UK and Irish radio advertising campaign for the online grocery delivery service Buymie.eu. Buymie delivers weekly shop within an hour, rather than having to wait weeks for a slot. Unlike their competitors, they are refreshingly honest about the way they tell people about the app. TPH […]

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Cork Beo in running for two digital awards

The Cork news site, Cork Beo, which is owned by Reach and was launched in May last year, bringing the number of digital media brands Reach publishes in Ireland to five, has been nominated for two different awards. Cork Beo is in the running for best website in the Cork Digital Marketing Awards (CDMA), organised […]

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Budweiser goes with a smooth message

Drinks group C&C has unveiled its first major ad campaign for Budweiser aimed at focusing on the American lager’s smooth taste as the brand tries to reconnect with younger drinkers. The new ads, which  run across scheduled TV, TV Players, YouTube and other online channels, introduces Irish consumers to the brand’s new identity. Earlier this […]

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Goosebump rolls out Bulmers ads

C&C has launched a new campaign for Bulmers Original Irish Cider called ‘The Drum – When Time Bears Fruit’. The ads highlight the drink’s 18-month fermentation and dedication to craft. C&C launched  a new addition to the Bulmers family, namely Bulmers Rose. The campaign also includes out of home (OOH), video on demand (VOD) and […]

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Spend on groceries lowest since February

Take-home grocery sales in Ireland slowed to 18 per cent year on year during the three months to August 9, Kantar reports. While still considerably higher than pre-pandemic levels, grocery spend of €930 million over the last four weeks was the lowest since February as the country eases out of lockdown and people move about […]

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Boys+Girls score Three’s Chelsea shirt deal

Boys + Girls has officially announced a new global campaign for Three UK’s shirt sponsorship of Chelsea FC. The work follows the agency’s appointment to handle the deal after pitching against the highly-rated Wieden + Kennedy network. Boys + Girls worked with Nexus Studios in creating a virtual launch using augmented reality (AR) to allow […]

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Tipperary takes new twist on eco-friendly pack

With growing concern on the use of single use plastic, Tipperary Water is on an eco-friendly journey, launching an alternative to the traditional plastic drinks bottle. The brand unveiled its new eco-friendly carton in an out of home (OOH) campaign to raise awareness of the new plant-based carton and communicate the company’s move to a […]

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Lottery’s new app ad awash with interest

The National Lottery launches its new-look app with a TV spot about Old Hank, a rickety old family washing machine who uses the app’s ‘shake to play’ feature to win the jackpot and take his buddies off to ‘unplug’ and relax on a dream holiday. The ad highlights one of the app’s new features and […]

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