Gymnastics Ireland has agreed a three-year sponsorship with Nestlé Cereals. The deal will help support the sports body’s development programme which caters for all ages and levels of abilities. European medallist Rhys McClenaghan and national junior gymnast Meg Ryan were on hand at the National Indoor Arena in Blanchardstown for the announcement. No details on the […]
ArchiveJanuary, 2018
Collins new chairperson at Marketing Society
Murray director Avril Collins is the new chairperson for the Marketing Society while Boys and Girls partner Chris Upton takes on the role of vice chair following a recent election and the start of the society’s 2018 term. Three new members have joined the council – David Erixon, Ulster Bank; Olga Murphy, Millward Brown and […]
Times titles sign up to Guinness PRO14
PRO14 Rugby has announced a partnership with The Sunday Times and The Times Ireland edition ahead of the first ever Guinness PRO14 final at the Aviva Stadium in Dublin on May 26. The two newspapers have signed up as the official media partners for all six games in this year’s Guinness PRO14 final series with […]
O’Brien takes on public affairs role at WHPR
Peter O’Brien is the new head of Wilson Hartnell PR’s corporate and public affairs practice in place of Sheila Gahan. O’Brien led Diageo’s corporate relations for Western Europe and was responsible for developing and implementing reputation, policy, communications and sustainability objectives across the region. More recently, he ran his own consultancy. He has also held senior […]
Murphy puts ad effectiveness first at IAPI
New Institute of Advertising Practitioners in Ireland (IAPI) president, Publicis director Jimmy Murphy aims to cultivate a vision for agencies built on proving advertising effectiveness. Murphy plans to transform how brands and clients, even the most cynical senior management at boardroom level, view advertising and its worth and to measure ad effectiveness. IAPI have also […]
O’Leary named as RTE’s new commercial boss
Geraldine O’Leary has been appointed as RTE’s group head of commercial in place of Willie O’Reilly who quit the post to pursue other interests at the end of last year. O’Leary has been commercial director of RTE Television since 2003 and joined the national broadcaster in 1997 as TV sales manager. She had worked in […]
Largo backs Grey’s Anatomy with O’Donnells
O’Donnells crisps is the new season sponsor of the Grey’s Anatomy hospital drama on RTE 2. The deal involves seven-second and 10-second stings created by RTE AdLab and directed by Cathal Watters who made the fourth series of Peaky Blinders for the BBC. In the stings, Gráinne is someone whose love for O’Donnells ‘Taste Above All Else’ crisps […]
20 Questions with Orlaith Blaney, Ervia
Orlaith Blaney is chief communications and marketing officer at Ervia, the semi-state company which comprises the Irish Water, Gas Networks Ireland and Aurora companies. She worked in advertising with McCannBlue and has handled such brands as Coca-Cola, Heineken, SuperValu, Safefood, Bord Bia, Tayto, L’Oreal and Nestle. 01 When are you happiest? A quiet Sunday afternoon […]
Sponsorship spend to exceed record €200m
With eight 10 sponsors in Ireland considering acquiring new rights this year, the market is set to grow by 12 per cent to a new high of €201 million in 2018, the annual Onside survey shows. Onside founder and CEO John Trainor said the market grew by 10 per cent last year to an estimated […]
Marketer of the Year winner for AAI talk
Marketer of the Year (MotY) winner Brian Higgins, whose Darkness Into Light campaign for Pieta House highlighted the issue of suicide in Ireland, and runner-up Niall McGrath, co-founder of Fulfil protein bars, will share their success stories at an Association of Advertisers in Ireland (AAI) Toolkit seminar in the National Gallery at 8.30am on Tuesday, […]
Family films prove big draw for cinemagoers
2017 was a record-breaking year for family films at the box office, cinema sales agency Wide Eye Media reports. There were six family films in the box office top 10, which is twice as many as last year and more than ever before. It was also the first year a family film, Beauty & The […]
GroupM wins Tesco media account
GroupM has won the Tesco media business as part of a Tesco international consolidation of all business into GroupM under the MediaCom and Mindshare brands across multiple markets. It means that as well as retaining the business in the UK and Thailand, GroupM also adds the account in Ireland, Czech Republic, Poland, Hungary, Slovakia and Malaysia. […]
O’Connell to host Today FM’s new lunchtime show
Muireann O’Connell will host a new lunchtime show on Today FM from January 22. The noon to 2pm show will be two-hours of music and talk. Already a familiar voice on the station, O’Connell has presented across the daytime schedule filling in for Ian Dempsey, Dermot & Dave and Fergal D’Arcy in recent times, as […]