ArchiveJune, 2022

Dentsu reports contrasts in media trust

Irish adults see major differences in levels of trust across media brands and among age groups, the latest Pulse study by Dentsu Consult shows. Although most people first go to a search engine for information, over two thirds of adults often check this source for accuracy. There are also age differences as to where information […]

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Businesses fearing recession to slash spend

New research shows 95 per cent of businesses that fear recession will likely cut marketing budgets. As central banks worldwide ramp up interest rates in a bid to control inflation, many businesses fear an impending recession. But as they look to protect themselves, it is clear that many have not learned from the past and […]

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Shoppers face possible €453 spike in bills

Irish shoppers could face an increase of €453 in their annual grocery bills due to inflation, Kantar reports. The company’s latest survey points to a 4.9 per cent fall in take-home grocery sales in the 12 weeks to June 12. While the decline was softer than May, grocery price inflation climbed to 6.5 per cent, […]

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HSE among award winners at PR show

The Health Service Executive (HSE) was one of 25 winners from over 150 entries taking two gongs at the Awards for Excellence hosted by the Public Relations Consultants Association (PRCA) and the Public Relations Institute of Ireland (PRII). The awards recognise best practice in PR, public affairs and internal communication in public and private sectors. […]

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Three companies vie for CIÉ contract

The three main contractors in Ireland’s out of home advertising market will compete for the estimated €45 million CIÉ commuter network estate currently handled by Global. The company, which up to last year traded as Exterion Media, has managed the contract since 2014, including a two-year extension option which came into effect four years ago. […]

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Boys+Girls completes Cannes hat-trick

Creative agency Boys+Girls have been awarded a silver Cannes Lion for creative effectiveness for their work for Three Ireland. Entry for the category are limited to previous years winners. Having won a gold Cannes Lion for creative strategy and a bronze Cannes Lion for brand experience the silver completes the pride of lions – on […]

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Irish Times simplify use of word games

Amid a surge of interest in all kinds of word games, The Irish Times has moved to revamp its  crossword and puzzles reader offering by improving player interactivity through new and easy to use digital features. Players will now be able to play and save their games across multiple devices, including their desktops, mobiles or […]

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Thinkhouse’s Laura Costello saluted by Forbes magazine

Laura Costello, strategy director for purpose and planet at Thinkhouse, has been named by Forbes magazine as one of 43 people changing advertising for the climate. Costello, who leads the agency’s sustainability and purpose initiatives, sits in inspiring company among people behind creatives for climate, conscious advertising network and clean creatives. As well as brand […]

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Paddy Powers sponsors VMTV comedy show

Paddy Power is the sponsor of the new Craic Den Comedy Club starting on Virgin Media Two at 10.05pm tonight. The show is hosted by comedians Eddie Mullarkey and Damo Clark and is filmed in Dublin’s Tramline. The series will run for five weeks with a double episode tonight in the lead up to next […]

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Virgin to show Aslan’s doc for Ukraine

As part of the Ireland for Ukraine media coalition campaign, Virgin Media Television are to broadcast a documentary next week which follows Irish band Aslan as they work with the Irish Red Cross to bring together members of the Ukrainian community in Ireland new and old to record a charity single to support the people and country in their time of […]

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Paramount+ added to Sky Cinema

Sky Cinema subscribers in the UK and Ireland are now able to stream Paramount+ on Sky platforms as part of their current subscription at no extra cost. It means all Paramount + TV shows and films are included with Sky Cinema, such as a line-up of popular classic movies, new and original entertainment, iconic shows […]

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Safefood research backs junk food ads clampdown

People in Ireland would back a ban on unhealthy food advertising to tackle increasing rates of overweight and obesity, a new Safefood report shows. The research points to 80 per cent of those interviewed agreeing that junk food ads aimed at youngsters should be banned, while 70 per cent support restrictions on marketing of unhealthy […]

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Mike Garner leaving Core to go it alone

Highly-acclaimed advertising creative Mike Garner is to leave Core in July and set up his own creative consultancy, working directly with clients and other agencies. Mike Garner Consulting will aim to provide creative resource with a strong emphasis on advertising effectiveness. Garner said the move was prompted by some clients wishing to work directly. He will […]

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