ArchiveFebruary, 2024

Micromedia has Wildstone in its sites

Irish out of home (OOH) operator Micromedia has partnered with UK site owner Wildstone to operate two digital poster locations in Dublin at Donnybrook Road and Killeen Road. The freehold contract marks Wildstone’s entry into the Irish DOOH market. Launched in 2014 and run by managing director Dave Smith, Micromedia operates 240 digital advertising screens […]

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AI used in adland once a week

People in advertising are now using artificial intelligence (AI) at least once a week, Abi Moran, chief executive of Folk VML and president of the Institute of Advertising Practitioners in Ireland (IAPI), told an AI conference held in Google’s HQ. Moran said that people in the industry are inherently curious. “Critical to our success is […]

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O’Connor elected to PRCA board

Sarah O’Connor of Wilson Hartnell is one of two directors who have been appointed to the board of the Public Relations Consultants Association (PRCA). The announcement was made following the PRCA’s annual general meeting this week. O’Connor (pictured), who is WH’s deputy chief executive, will serve on the board for the first time, while Gill […]

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Employers need to be menopause friendly

Irish employers risk being sued for discrimination if they fail to make their workplaces menopause friendly, a leading treatment provider has warned. Loretta Dignam, founder and chief executive of The Menopause Hub, issued the warning as new guidelines in the UK state that severe menopausal symptoms can now be considered a disability if they have […]

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EssenceMediacom retains Lidl

EssenceMediacom has retained the Lidl Ireland account for another three years, starting this month. The GroupM agency has handled the contract since 2021. Lidl’s creative agency is WPP’s Folk Wunderman Thompson. Over the past few years, the two agencies have rolled out various campaigns, most recently ‘Go Full Lidl’, which aims to drive home the […]

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PTSB homes in on athletes’ human strengths

Retail and online bank PTSB has rolled out its latest campaign profiling its title sponsorship of Ireland’s Olympic and Irish Paralympic teams ahead of Paris 2024. Created by Publicis Dublin,  ‘The Human Behind the Athlete’, the campaign is based on the insight that most of us look upon athletes as if they were superhuman, with […]

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Springboard wins Carbery account

Cork PR agency Springboard Communications has been appointed by the Carbery Group following a competitive tender process. Carbery produces dairy, flavours and nutritional ingredients. Its range of cheese includes Dubliner, Carbery Cracker, cheddar, reduced fat cheeses and Red Leicester. Founded in 1965 and based in Ballineen, Co Cork, the business is owned by four Irish […]

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Diageo revisits classic ideas for Guinness 0.0

Diageo and the Irish Film Institute (IFI) have put a call out to Irish creatives, filmmakers and content creators to “reinterpret and reimagine” a campaign for Guinness 0.0 inspired by some of the brand’s most iconic ads from the 1950s to the 1990s in an archive curated by the IFI. Guinness ‘Island’ (above), created by […]

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Allcare sponsors O’Connor’s show

Allcare Pharmacy has agreed to sponsor the Brendan O’Connor Show broadcast on RTÉ Radio 1 every Saturday and Sunday from 11am to 1pm. The deal was brokered by Javelin. The ten-month sponsorship comprises four 10-second sponsor-credited stings at weekends, credited promos on Morning Ireland, Liveline, Playback and Sunday with Miriam, as well as podcast and homepage […]

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Power takes on marketing at Tourism Ireland

Tourism Ireland has appointed Aidan Power to the position of director of marketing. He succeeds Louise Finnegan who stepped up in an acting capacity when Mark Henry moved to TU Dublin as head of marketing. Finnegan herself will soon leave Tourism Ireland. Power was previously director of marketing, communications and corporate affairs at KBC Bank, […]

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Rolex to sponsor Dublin Horse Show

The Royal Dublin Society (RDS) has agreed a long-term contract with global watchmaker Rolex as official timepiece and grand prix sponsor of the Dublin Horse Show. Details of the sponsorship deal were not disclosed. Rolex replaces its rival Longines which had been the sponsor since 2006. The grand prix will take place on Sunday, August […]

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Three in four Irish people feel loved

This Valentine’s Day, how do Irish people feel about their relationships? Why is it that Irish women rather than Irish men are more satisfied with their romantic/sex life? Ipsos B&A reports that on average, three-quarters globally say they feel loved. The figure is highest in Colombia and Peru (both 86 per cent) and lowest in […]

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Marketing Society hosts change debate

The Marketing Society of Ireland looks to the latest in consumer trends, retail strategies and the workplace in a forthcoming session entitled ‘Harnessing Signals for Change’. Three industry experts will talk about the insights and trends that are transforming food, retail and the workplace in Ireland. The three speakers are Grace Binchy of Bord Bia, […]

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