ArchiveApril, 2024

Roe joins Cannes print jury

Publicis board creative director Ger Roe has been appointed by the Cannes Lions festival to the print and publishing jury. The former Young Advertising and CDP Associates creative has a track record which includes awards from Cannes, LIA, Sharks and One Show festivals. He joins international advertising experts in honouring the best creative work worldwide […]

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Boys+Girls roll out Centra meals ads

Love is well and truly in the aisles in Centra’s first ‘Dinner Made Easy’ campaign created by Boys + Girls to launch Centra’s freshly prepared meals range. Breaking stereotypes and redefining the ready meal dinner experience, the campaign tells the story of an unexpected romance at the ‘dinner made easy’ section of a Centra. At […]

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Mitchell heads marketing at Guaranteed Irish

Sinead Mitchell has been appointed by Guaranteed Irish as head of communications, PR and marketing. She has a wealth of experience in marketing and communications with over 15 years working in healthcare, hospitality and within agency and consultancy roles. She will be responsible for the strategy in engaging members, network growth, and the building of […]

Read more sponsors Oliver Callan show

Insurance brand has agreed a 12-month deal with RTÉ Media Sales to sponsor Oliver Callan’s morning show on RTÉ Radio 1 for a fee of around €300,000. Brokered by B Connected Media, the contract includes five 10-second sponsor-credited stings per show, credited promos on Morning Ireland, Today with Claire Byrne, Liveline, Drivetime and Brendan O’Connor, […]

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Study highlights notice paid to TV ads

A study by Amplified Intelligence, Red C Research and TAM Ireland on the attention paid to ads broadcast on linear television and video on demand (VoD) concludes that 62 per cent of Irish viewers engage regularly with commercial and ads on TV increase likelihood to buy by 30 per cent. Dr Karen Nelson-Field, CEO and […]

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DMG and AIG back golf podcast

As the Masters is about to get underway in Augusta, sports broadcaster Shane O’Donoghue has a new series of golf podcasts. Drawing on his contacts in covering golf for TV networks worldwide, O’Donoghue’s ‘Major Moments’ podcast is a partnership with DMG Media and AIG Insurance. The series features player interviews and behind-the-scenes insights. The first […]

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RTÉ expenses report provokes outcry

A news report on the front page of The Irish Times at the weekend outlining the expenses claimed by senior RTÉ executives has provoked a strong reaction from a number of marketing and media executives. In a post published on the LinkedIn social media platform, Ciarán Norris, who is the global agency lead on the […]

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JCDecaux seeks new bike sponsor

Out of home contractor JCDecaux is in the market for a new naming sponsor for its Dublin Bikes rental scheme as the current contract with Now, Sky’s streaming subscription service, comes to an end. The €750,00 a year, three-year asking price allows the scheme’s partner €150,000 in outdoor advertising and a series of radio promotions. […]

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RTÉ to cover 19 weeks of GAA

RTÉ coverage of this year’s GAA hurling and football championships will see 19 weeks of games in an effort to avoid any repeat of the GAAGo controversy around the number of paid-for and free-to-air games last season. RTÉ and the GAA came in for strong criticism for showing high profile games behind a paywall. Half […]

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Oliver parent Brandtech now worth $4bn

The Brandtech Group has been valued at $4 billion after new funds were raised for use in disrupting the traditional advertising model using artificial intelligence (AI) for campaigns roll outs. Brandtech, founded by former Havas CEO David Jones, has a controlling interest in the Oliver agency based in Dublin, run by Mark McCann (pictured). The […]

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Lennon starts new role at Ad Vantage

Gerry Lennon, who recently retired as commercial director of Mediahuis, formerly Independent News &  Media (INM), has moved over to the agency side of the business. After a long and notable career in print, he has taken on the position of business director at Ad Vantage Media (AVM). The agency, which was founded by the […]

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IAPI names Young Lions winners

The Institute of Advertising Practitioners in Ireland (IAPI) has announced the 14 young talents who are the winners of this year’s Young Lions competition. Following a selection process, the group will represent Ireland at this summer’s Cannes Lions International Festival of Creativity in France. Competing among 105 entries, the winners showcased their work through two […]

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