New data from TGI ROI sheds light on the fast-changing consumer habits of Irish adults. From food to finance, outdoor entertaining to streaming services – the data sheds some light on Irish consumers to see what they are buying, listening to and planning to cut down on. The sample is representative of 4,000 adults aged […]
ArchiveApril, 2024
Wielopolski rejoins Bloom as ECD
Liam Wielopolski has rejoined Bloom as executive creative director. He has a wealth of international agency experience having worked with DDB, Y&R and Saatchi & Saatchi in his native South Africa. More recently, he was ECD at Core for four and half years. Over his 17 years in the business, he has racked up over […]
Huskies fully integrated into F&B
F&B Huskies, previously known as In the Company of Huskies, has been fully integrated into the global Forsman & Bodenfors (F&B) network. The creative agency will trade as Forsman & Bodenfors (F&B) Dublin with Jonathan Forrest remaining on as CEO. F&B employs 450 people in eight international market with offices in Gothenburg, Stockholm, New York, […]
Totem set to expand after award wins
Branding agency Totem has plans to double its operation following its wins at Transform Awards Europe in London. The European awards show salutes excellence in rebranding and brand strategy. Founded in Waterford in 2002 by creative director Colin Byrne (above), Totem plans to expand overseas following several recent client gains. The agency works with businesses […]
IAPI names FFF programme judges
Earlier this year the Institute of Advertising Practitioners in Ireland (IAPI), along with International Women’s Day, launched the Female Futures Fund (FFF). In recent weeks, IAPI received over 60 applications for the programme from women working in the institute’s member agencies from which a total of 25 will receive a bursary allowing them to take […]
Kirwan to head up marketing at Flogas
Rita Kirwan has joined Flogas as marketing and communications director. A highly respected marketer, she has held senior roles with some of Ireland’s best known retail, telco, FMCG and drinks brand owners. Most recently, she spent over nine years at German-owned discounter Aldi Ireland where she created the Kevin the Carrot advertising character and developed […]
Folk’s radio ad highlights swimming dangers
As spring kicks in and with summer on the horizon, Folk VML has created a radio spot for Water Safety Ireland (WSI) to tap into the trends of autonomous sensory meridian response (ASMR) and sleep and relaxation apps to create awareness around being too relaxed or complacent while in water. The spot, titled ‘Don’t Let […]
FM104 extends Al Gibbs’s shows
Dublin music station FM104 is extending its Freaks on Friday house and dance show to two shows a week – Friday and Saturday evenings. The show, hosted by deejay Al Gibbs, has been rebranded to Freaks with Al Gibbs. On air for nearly two decades, Freaks enjoys an enthusiastic following from lovers of house and […]
Indie List launches Gen-Ai services
The Indie List platform for freelance marketing talent has launched new services designed to help enterprises and agencies with GenAi requirements. Peter McPartlin, co-founder, The Indie List, said GenAi has been the buzzword recently and many businesses are grappling with how to integrate it as part of their team skills and capabilities. The Indie List […]
Marketing Society to discuss cultural strategy
Cultural strategy as a business driver and navigating the risks and rewards for brands engaging in culture is the theme for a Marketing Society panel discussion next week. What is meant by ‘culture’? The guest speakers tasked with unpacking and debating the complex topic are broadcaster and writer Louise McSharry, Jessica Lynn, marketing director, Irish […]
Bank of Ireland renews rugby deal
Bank of Ireland has agreed a five-year extension to its four Irish rugby provinces’ sponsorships across all levels in Connacht, Leinster, Munster and Ulster. No details on the value of the new contract were disclosed. The new deals, all to run until 2028, extend the bank’s support for women’s rugby. As well as its current […]
Boots No 7 ads warn about UV levels
Boots Ireland has rolled out a campaign for its No 7 Future Renew skincare range warning consumers when the UV index reaches damaging levels. The work was developed by GroupM’s EssenceMediacom across TV, VoD, social, radio and digital out of home (DOOH). The DOOH executions include live warnings which are triggered when the UV index […]
