The advertising creatives that devised Digifone’s ‘Guy From The Bar’ ad back in the day have teamed up again for their latest collaboration. Former Publicis duo Dave Cowzer and Jack Healy have written The Long Way Home, which again features music strongly, and this time in the form of a new Irish play featuring the […]
Archive2024
Public House ads offer water safety reminders
A new campaign created by The Public House for Water Safety Ireland reminds users of Ireland’s waters to observe some simple rules while out and about this summer. From the oceans to the lakes and rivers that dot the map, the country offers many ways for people to enjoy themselves around water. But with that […]
Ebow agrees deal with Prosper2
Ebow Digital has signed a financial deal with Prosper2 which allows the British loyalty members club company a slim majority stake in the Dublin marketing agency. Ebow founder David Douglas said the inward investment and share sale provides his agency with a chance to expand the business, with offices in Dublin, London and Manchester, and […]
Melarkey joins Ogilvy from FH
Brian Melarkey has taken on the new role of group creative director at Ogilvy Ireland, joining from PR agency FleishmanHillard. Melarkey was an executive creative director with FH’s European Middle East and Africa (EMEA) network and was on the Omnicom’s agency’s global creative leadership team. Sharon Murphy, chief executive, Ogilvy Ireland, described Melarkey as a […]
Allianz game for Olympics until 2028
German-owned insurer Allianz Ireland has renewed its sponsorship with the Olympic Federation of Ireland (OFI), supporting Team Ireland en route to Paris 2024 and beyond. As an official OFI partner, the new deal sees Allianz extend its support through to the Los Angeles 2028 Olympic Games. Allianz has been the official worldwide insurance sponsor of […]
New judges for Marketer of the Year
Three marketers have joined the judging panel to assess this year’s submissions for Marketer of the Year (MotY). Geoff Codd, residential business and marketing director, Energia; Jess Kelly, retail marketing manager, Tirlán (previously Glanbia) and Colm Sherwin, chief digital and investment manager, Core, are now part of the panel in place of Paul Dervan, Miro; […]
Ireland ranked fifth for culture – WPP
A survey by GroupM and Ogilvy parent WPP reveals that Ireland’s cultural influence has increased by as much as 34 per cent since 2018, with the country now ranked as the fifth most culturally relevant country in the world, behind Italy, Spain, Greece, and Portugal. The WPP BAV Best Countries Study measures global perceptions of […]
One-fifth of ASA complaints about influencers
Ads relating to social media influencers last year comprised 20 per cent of all complaints made to the Advertising Standards Authority (ASA), with 34 per cent of those received after of the ASA’s guidelines on influencer marketing were launched with the Competition & Consumer Protection Commission (CCPC) last October. The number of influencer marketing complaints […]
PML figures show OOH’s current value
The PML Group Watch survey for the first half of the year shows that the spend on out of home (OOH) was up by 25 per cent on last year based on rate card display. The agency expects the growth trajectory to continue with value to the end of June nearing 30 per cent. Fifteen […]
Cadbury’s Dairy Milk liked by Irish consumers
Mondelez International’s flagship confectionery brand, Cadbury’s Dairy Milk, retains the title of Ireland’s most emotionally connected brand in a poll conducted by Red C Research. A survey of 2,024 Irish adults and 177 fast moving consumer goods (FMCG) brands showed the chocolate treat resonates best with Irish consumers for a third year in a row. […]
BBH Dublin appoints Pasalar as strategy lead
BBH Dublin has appointed Darius Pasalar as its strategy lead. He has worked across agencies in Ireland and the UK on brands such as Häagen-Dazs, Pernod Ricard and Visa. He joins BBH from Accenture Song’s Droga5 where he was head of planning on AIB, Kerry Foods and Epidemic Sounds. Prior to that, he was strategy […]
TBWA rolls out Feed online content
TBWA\Ireland has launched Feed, the Omnicom agency’s branded social media, content and performance offering. Clients of the new service include Dalata, Clayton and Maldron hotels, Glenveagh, Tourism Northern Ireland, Burger King, Eir, Audi, Children’s Health Foundation and BestDrive by Continental. Feed’s newly-appointed executive director is Andrew Murray, who joined TBWA in 2017, having worked at […]
Irish marketers share takes on Cannes Lions
Members of the Institute of Advertising Practitioners in Ireland (IAPI) and the Marketing Society gathered in the Royal Irish Academy of Music in Dublin to hear Irish marketers and an agency creative director talk about their experiences at this year’s International Festival of Creativity in Cannes. The speakers spoke about how much of the work […]
