Archive2024

Twenty Questions with Ken Robertson

Ken Robertson is the founder and CEO of The Tenth Man. He is a former advertising director at Paddy Power and is regarded as the architect of the famously irreverent global betting brand. Taking his unique insight into disruptive brand building, he created The Tenth Man as an independent creative agency with the sole focus […]

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Ireland stars in Netflix’s Bodkin

Scenes from West Cork, Wicklow and Dublin features in the popular Netflix black comedy Bodkin which was filmed entirely on location in Ireland. Tourism Ireland has created a short behind-the-scenes film – in which creator, co-showrunner and executive producer Jez Scharf and actors Will Forte (Gilbert), Siobhán Cullen (Dove), Robyn Cara (Emmy) and David Wilmot […]

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Salesforce says better tech top priority

Improving technology use is Irish marketers’ foremost priority, a Salesforce report titled ‘State of Marketing’ indicates. Deeper relationships emerge with account-based marketing (ABM) and loyalty programmes. Companies are increasingly turning to strategies like ABM and loyalty programmes for improved acquisition and retention. Yet many of these programmes’ information sources remain disjointed, as does the customer […]

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Ballygowan creates buzz in helping bees

Britvic Ireland’s Ballygowan facility in Newcastle West, Co. Limerick has become an official area of conservation for the native Irish honey bee. The commitment fell on World Bee Day, which aims to raise awareness on the importance of pollinators and their contribution to sustainable development. The move makes Ballygowan the only bottled water in Ireland […]

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German agency all hostel at Cannes

Cannes seems to get more expensive and exclusive every year, but for German creative agency Jung von Matt, this year’s festival in the south of France will be different. Jung von Matt is an advertising agency headquartered in Hamburg, Germany, with 24 affiliates and 788 employees in Germany, Austria, Switzerland, Sweden, China, Poland and the […]

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ICAD returns to Art Directors Club

The Institute of Creative Advertising & Design (ICAD) has made a return to the the Art Directors Club of Europe (ADCE) and the One Club in New York. The reunion allows ICAD members to contribute to a network comprising 23 creative clubs and over 7,000 industry professionals. The partnership champions Irish creativity on an international […]

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Convenience key to online purchases

A year’s data from the An Post e-commerce Index reveals that convenience is the key driver for online purchases with a 72 per cent vote, while 40 per cent of all online orders come through retailer social media or marketplace websites and apps. An Post is making detailed findings from its study available to Irish […]

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BGE signs up to Ad Net Zero project

Bord Gáis Energy (BGE) has joined the advertising industry’s Ad Net Zero (ANZ). The initiative aims to significantly reduce carbon emissions associated with advertising campaign production. By partnering with ANZ, the Centrica group subsidiary aims to contribute to its ambition of achieving net-zero status by 2045, while supporting its customers in their transition to greener […]

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IAPI announces first Effie 2024 jury

The line-up of adjudicators to judge the first round in this year’s Effie Awards Ireland competition have been announced by the Institute of Advertising Practitioners in Ireland (IAPI). Effie is a global forum whose purpose is to lead, inspire and champion the practice and practitioners of marketing and creative effectiveness. The awards are open to […]

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Sunday Times to allow free access

The Sunday Times is removing the paywall on all its content this coming weekend. On Saturday and Sunday (June 8/9), readers will have free access to all the content on the newspaper’s website, including the latest interviews with world leaders and cultural icons, investigations and sports coverage, plus home news and travel. There will be […]

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Verve secures B Corp cert

Events and branding agency Verve has been officially certified as a B Corporation. The B Corp accreditation means that Verve is now counted among businesses leading a global movement for a more inclusive, equitable and sustainable economy. Founder and chief executive Ronan Traynor said the certification underscores Verve’s commitment to meet the high standards of […]

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DMG Media launches Mum Marketing

DMG Media Ireland has launched its Mum Marketing brand, providing brands with access to Ireland community of mothers. Brands now can connect with 75 per cent of Irish mums across the Rollercoaster.ie and Everymum parenting platforms, through display, video, native content, sampling and research channels. DMG commissioned Amárach Research to survey a sample from their […]

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ESA launches Irish chapter at AGM

The European Sponsorship Association (ESA) launched an Irish chapter of the organisation at an event in the Odeon Point Square in Dublin. ESA Ireland is a networking community for all professionals working in sponsorship and, together with its parent, the ESA, aims to promote excellence in sponsorship while providing access to education and members’ training. […]

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