ArchiveJanuary, 2020

Caroline Keogh joins Marketing Society council

Caroline Keogh, relationship management director and a board member at Boys + Girls, has joined the  at the Marketing Society council for a three-year term. After elections in November and December, Keogh, was voted on to the board. At Boys+Girls, Caroline runs the relationship management department and oversees all client accounts. Keogh is joined on […]

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TPH runs new Paddy Power Gold Cup ads

The Public House (TPH) has created a campaign to increase awareness of  Paddy Power’s sponsorship of The Irish Gold Cup.  The strategic approach for the campaign centres on making the Dublin Racing Festival more culturally relevant, engaging people outside of National Hunt. Rather than just announce the festival, the ads gets stuck into the Six […]

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Virgin’s leaders debate attracts 670,000 viewers

Virgin Media Television reports that 670,000 viewers tuned in to watch the first head-to-head debate between Fine Gael leader Leo Varadkar and Fianna Fáil leader Micheál Martin on Virgin Media One on Wednesday night, with a further 40,000 live streams. Hosted by Pat Kenny, the 80-minute debate had an average audience of 325,400. VMTV will […]

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Ogilvy creates campaign to boost library interest

Ogilvy Dublin has worked with the the Local Government Management Agency (LGMA) to launch a new campaign designed to reposition people’s perceptions of today’s public libraries. While hugely popular with its active members, the last decade of digitisation has profoundly shifted reading habits and impacted the perceived relevance of local libraries. The LGMA’s library network has […]

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Anne-Marie Curran relaunches as Arrow Films

Following the retirement of her business partner Russ Russell, Anne-Marie Curran has relaunched production company Russell Curran as Arrow Films. Curran is regarded as one of Ireland’s leading commercials producers and is well known and respected throughout adland, having worked on many award-winning commercials with top Irish directors. Curran recently produced ads for Londis, Tourism […]

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MCCP again backs breakfast series

Strategic brand agency MCCP has renewed its sponsorship of the Marketing Institute breakfast talks series for the third year in a row. MCCP founder and chief executive Kay McCarthy says the 2020 series will be its biggest and best yet, bringing together speakers and thought leaders who can provide insight that will help make businesses […]

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Boys + Girls behind new comedy series

Boyz on Top is a new six-part comedy that follows the attempted comeback of a fictional boyband from the noughties. The mockumentary series was written and directed by Boys + Girls content lead duo Sam Moorhead and Mikey Fleming. After years of work, they finally brought it to life through a Kickstarter campaign and the […]

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FreeNow’s hula girl gets people in holiday mood

Taxi app operator FreeNow is helping consumers beat the January blues after launching a competition for its users this month with four holidays each worth €5,000 up for grabs. To promote the giveaway, FreeNow revealed an all dancing out of home (OOH) 48 sheet special on Dublin’s Macken Street as part of its overall marketing […]

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Heaslip to head up Flender’s brand marketing

Former Leinster and Ireland international rugby captain Jamie Heaslip is joining financial lender Flender as its head of brand marketing. Heaslip has been Flender’s brand ambassador since 2017.  He will work directly with CEO Kristjan Koik to promote Flender, by increasing brand awareness and developing its marketing communications. Since hanging up his boots, Heaslip has […]

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Rothco wins Tayto Snacks’ Hunky Dorys crisps

Following a competitive pitch launched last October, Rothco, part of Accenture Interactive, has won the creative account for Tayto Snacks’ crinkle cut crisp brand Hunky Dorys in a four-way pitch with Boys+Girls, Publicis and Thinkhouse. To kick off the partnership, Rothco will lead with a fun-themed through the line campaign in the coming months. Karen […]

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Ervia agency pitch moves to next stage

Ervia has finalised the latest stage of its group agency services review and tenders have been received. Clarification meetings are now taking place for media and creative services. Pitches will be made for Ervia’s Irish Water and Gas Networks Ireland utilities. Both incumbents, Accenture Interactive’s Rothco and Dentsu Aegis Network’s Carat, are involved. A spokesman […]

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Anti-racism ad created by Cannes Young Lions

Cinema and advertising interests teamed up with the Irish Network Against Racism (INAR) to produce a Cannes Young Lions-winning cinema ad, relaunching the iReport.ie web resource as an app to make reporting and responding to racism easier. INAR co-ordinates a network of 102 civil society bodies developing racist incident reports since 2013. They logged thousands […]

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Wolfgang says mobile tops for revenue and traffic

For the first time, mobile accounts for most e-commerce website revenue with a 54 per cent share and as much as 70 per cent of traffic, Wolfgang Digital reports. It is the first time ever that paid search is the primary channel driving revenue to e-commerce websites with 34 per cent of revenue. Organic search […]

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