ArchiveNovember, 2020

Huskies rolls out SVP Christmas appeal

Creative agency In the Company of Huskies has announced the launch of St. Vincent de Paul’s (SVP) annual appeal. SVP is Ireland’s largest charity, receiving more than 150,000 calls each year, usually from people in need of food. Unfortunately, the number of people that need help has grown this year and things are more serious with […]

Read more

MediaCom wins Lidl, Carat adds Electric Ireland

GroupM’s MediaCom has added German discounter Lidl following a review. The account has been with Core’s Mediaworks up to now. The creative, which was not part of the review,  is handled by BBDO Dublin. Dentsu’s Carat has added Electric Ireland, the ESB consumer division. The business was handled by Core’s aptly-named Spark Foundry. MediaCom also […]

Read more

Marketing Society announce research finalists

The Marketing Society has announced the shortlist for its 12th annual Research Excellence Awards. Red C, Opinions, Ipsos MRBI and Core Research are each shortlisted in three categories. B&A and MCCP are each nominated in two categories and Empathy Research, Kantar, Spark and W5 are also part of this year’s shortlisted entries. A new category this […]

Read more

Glanbia hails heroes in Avonmore stings

Avonmore has launched a new campaign in the run-up to Christmas paying tribute to ‘hero’ neighbours. In a year where everyone needed a helping hand, Avonmore has tapped into the importance of our neighbours and communities as we all stay close to home. The TV ad was created by Goosebump working with production company Red […]

Read more

PML research shows local power of ads

PML Group has published analysis of aggregated research results of more than 400 OOH campaigns that have been active during some form of restriction associated with the pandemic since March 2020.  Across all key metrics, including recall, relevance, understanding and call to action, campaigns have performed better in 2020 than in the same period 2019. […]

Read more

IAPI appoints four new directors

The Institute of Advertising Practitioners in Ireland (IAPI) voted four new directors onto the board at this week’s AGM. They are Aoife McCleary, senior copywriter, In the Company of Huskies, who will join the creative council and Robert McDermott, financial controller, IPG Mediabrands Ireland, who will become the institute’s new treasurer. Stha Banks (above), head of […]

Read more

PR man rebrands agency as Relevant

After undergoing a full re-evaluation of his business, PR consultant David O’Brien has changed the name of his agency from Commsolver to Relevant. With a new name and look comes a new vision and service offering from an agency that specialises in corporate, B2B and B2C communications and has a 20-year track record in Ireland […]

Read more

One in four would prefer elite sport to stop

In a world where people expect a resounding sense of satisfaction that something new, different and live in the way of sport was gracing our screens, the reality is that only 30 per cent of Irish people are thrilled to see elite sport continue under tighter Covid-19 restrictions, while as many as one in four […]

Read more

ASAI’s Twomey assumes new European role

The CEO of the Advertising Standards Authority for Ireland (ASAI) Orla Twomey has been appointed vice chair of the European Advertising Standards of Alliance (EASA) self-regulation body. The ASAI is a founding member of EASA, a non-profit organisation based in Brussels which represents 28 European advertising self-regulatory organisations (SROs). EASA also acts on behalf of […]

Read more

Woodie’s festive ad homes in on community

Created by Rothco, the Woodie’s Christmas ad tells the story of an elderly woman, Mrs. Higgins. She’s the matriarch of her community, loved by her neighbours and known for her creaky front gate falling off at the hinge. As her neighbours decorate their homes for the festive season, an unexpected character does something special for […]

Read more

Reach gets green light on Star purchase

The publisher of the Irish Mirror will be the new owner of the Irish Daily Star newspaper and websites after it was cleared by the Minister for Media Catherine Martin. Reach had a half share in the tabloid in a joint venture with Independent News and Media (INM) as part of the publisher’s acquisition of […]

Read more

Core reports strong uptake in TV viewing

The latest Level 5 lockdown has seen Irish people increase their consumption of TV and video-on-demand with live TV viewership up by six per cent year-on-year and streaming activity also on the up, a new study by Core indicates. After a spring spike driven by a huge interest in news bulletins, live TV viewership declined during […]

Read more

RTÉ’s news boss to give NUI Galway lecture

RTÉ news and current affairs managing director Jon Williams will give the 2020 John Cunningham Journalism Lecture in a virtual conference hosted by NUI Galway. Apropos of RTÉ’s current house ads, Williams will discuss ‘Why the Truth Matters’, including the importance of public service journalism and the dangers of misinformation. It is the second year […]

Read more

Privacy Policy | Cookies Policy