ArchiveNovember, 2022

Red C wins research grand prix award

Red C and Karen Nelson Field’s Amplified Intelligence won the grand prix for its social deficit campaign at the Marketing Society annual research excellence awards. The two agencies also came out on top in the advertising and advertising media research category. Opinions won the brand development and strategy award for its work for Kerry Foods. […]

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IAPI starts Effies 2023 countdown

The Institute of Advertising Practitioners in Ireland (IAPI) has begun the countdown to Effie Awards Ireland 2023 after a one-year hiatus. This week’s in-person launch held at the Lighthouse Cinema was attended by over 150 advertising executives. The event featured the story of the award-winning Vodafone ‘Come Together’ campaign launched in 2020. Vodafone’s Niall Reynolds […]

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PR discuss comms “in a time of flux”

Leading communications in a time of flux is the theme of the Public Relations Institute of Ireland’s annual conference taking place next Wednesday and Thursday. The online event will have speakers from Ireland and overseas. A seven-hour programme across the two days features 18 speakers, six subject areas, three case studies and two-panel discussions. The […]

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TABS inaugural lunch raises €25,000

The Advertising Benevolent Society (TABS) raised €25,000 from its first charity lunch held in September. TABS is a completely voluntary organisation and all funds raised will go directly where they are needed most, supporting people from Ireland’s advertising industry and their families who may need help, advice, or financial support during times of difficulty. Funds […]

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Three stages support for city buskers

Three is set to sponsor City Stages, a new music venture aimed at supporting Irish musicians currently performing on city streets by helping to progress their careers to the biggest stages in the country. The first City Stages gets underway this weekend with some leading buskers performing at Three’s Cruises Street store in Limerick at […]

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DMG Media rolls out new Mail ads

DMG Media kicks off a Christmas campaign for the Irish Daily Mail and the Irish Mail on Sunday this weekend across print and digital and with a national retail POS campaign. Group marketing manager Dearbhla Meaney said the role of retailers to the newsprint industry cannot be underestimated and so a POS activation is a […]

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Avcom invests €3m in business

Event services provider Avcom aims to create 30 new jobs in the next two years as part of a €3 million investment. The jobs and investment will support Avcom’s plans to more than double its revenues by year-end 2024. The agency, which ow claims revenues of over €5m and employs 44 people, expects to up […]

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TAM releases new video data

TV measurement body TAM Ireland has been building a total video panel reflecting TV households and measuring viewing across all home devices. With Nielsen tech installed in  over 400 households, TAM is able to get a broader picture of video consumption. Although its early days yet, the first trickle of data makes comparisons with broadcast […]

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Lego’s Eiffel Tower sets new record

Lego has unveiled its tallest build yet with its Eiffel Tower building bricks set. Embodying the famous Paris landmark’s height and standout architecture, the set reaches 4.8ft tall once built. The 10,001 piece set replicates the momentous wrought iron tower – complete with truss-work, three observation platforms, landscaping and elevators. There is also an office […]

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Ad-free Sky Kids to launch soon

Sky is to launch a new channel targeted at youngsters from next February. Sky Kids will provide ad-free 24-hour programming showcasing Sky Originals at no extra cost to Sky Kids customers and Now subscribers. Sky says the content will will help parents juggle their routines through themes of learning and doing, arts and crafts, music, […]

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And for Mains wins US cookbook award

Irish cookbook And for Mains: Recipes, Stories and Pints with an Irish Butcher and a Chef by Gaz Smith and Rick Higgins won the chefs and restaurants category at the IACP Cookbook Awards 2022. The winners were announced by video from the Middleby Showroom in Dallas and New York. And for Mains is the first […]

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Christmas FM announces sponsors

The Christmas FM radio station has secured Cadbury, Coca-Cola and An Post as lead sponsors for this year’s festive season. Christmas FM returns to the FM airwaves on Monday, November 28, playing festive hits around the clock. Barnardos, Barretstown, Make-A-Wish Ireland and The Community Foundation are the charity partners for the next three years. Christmas […]

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MFSC to host career event next week

The Marketing Society Future Council (MSFC) will host Career Hacks for 2023 online on Wednesday, November 30th. Three senior marketers will share their ultimate career hacks, from landing promotions to managing work/life balance in a hybrid world. The speakers are Deirdre Wafer, LinkedIn, Deirdre Macklin (above), Ryanair and Bernie Keogh, A Lust for Life. The […]

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