ArchiveJuly, 2020

AAI boss urges “sensible approach” to food ads

After the announcement by the government in Britain to introduce a ban on TV ads for food and drink brands before the 9pm watershed and axe certain promotions, the Association of Advertisers in Ireland (AAI) has urged that the health authorities, Government, consumers and advertisers in Ireland should act sensibly in trying to tackle obesity. […]

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Netflix subs now around 550,000

The number of  paid subscribers to Netflix in Ireland may now be as many as 550,000, a new report by Core indicates. Netflix does not release official sub figures by market. An estimated 63 per cent of Irish people now have access to the streamed service, although the study does not include households that ‘piggyback’ […]

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Vodafone backs Lions 2021 tour

Vodafone will sponsor next year’s British & Irish Lions tour of South Africa to the tune of around €5.5 million when it kicks off with a game against the DHL Stormers in Cape Town in early July. Vodafone’s logo will appear on the front of the Lions’ team shirt and the company will provide communications […]

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Grocery sales up by 23% in recent months

Latest figures from Kantar show that grocery sales in Ireland were up by 23.2 per cent in the 12 weeks to July 12. The three months of increased spending meant an extra €577.7 million passed through the tills while many people continued to work from home and pubs and restaurants remained closed to the public […]

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Onside says sponsorship deals down by 86%

The impact of the Covid-19 pandemic on sponsorship deals has been sizeable with the Onside agency run by John Trainor (above) reporting an 86 per cent drop in deals across April and May, with some slow recovery starting in June with new campaigns such as the RTE Does Comic Relief supported by sponsors such as […]

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Reach to buy out Irish Daily Star

Reach, formerly known as Trinity Mirror, whose titles include the Daily Mirror and the Daily Express, has agreed a deal with Independent News & Media (INM) to to buy for an undisclosed sum the 50 per cent stake in the Irish Daily Star publisher Independent Star which it does not own. The deal is expected […]

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Folk clients happy to go with the Flo

Folk Wunderman Thompson have announced the launch of Flo which they say makes them the only Irish creative agency to have a fully digitised workflow and means to manage a process from brief right through to delivery, resulting in them being the largest and most efficient Irish production hub for print, digital and broadcast assets. […]

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B&A study shows how to make WFH work best

B&A reveals a set of research findings on how corporate staff can cope best with working from home (WFH) and has rolled out a new survey on employee well-being and engagement Employee well-being is a broad concept, covering not only physical and mental well-being, but also staff engagement, job satisfaction, organisational culture, diversity, and beyond. […]

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Sun to shine in ads in coming days

News Corp-owned News Ireland has unveiled a new nationwide marketing campaign for the Irish Sun, aimed at broadening the tabloid’s appeal to a wider audience as well as retaining brand loyalty from its existing market. The campaign is running in out of home (OOH) formats and on radio across IRS, Media Central and Urban Media […]

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Sinclair takes on MD role at Kinetic

Out of home specialist Kinetic has appointed former OMD Ireland deputy managing director Andrew Sinclair as the agency’s new managing director in place of co-founder Carol Hogan. In a statement, Kinetic’s CEO and co-founder Simon Durham confirmed that Hogan will continue to be actively involved in the business and is to remain on as finance […]

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McDonald’s reopens 32 of its restaurants

Following a successful pilot, McDonald’s has reopened 32 of its dine-in fast food restaurants across the country, including at its flagship Grafton Street outlet in Dublin city centre. It follows the reopening for takeaway, drive thru and delivery over the last seven weeks. The dine-ins reopen with new safety measures, including mandatory table service. Customers […]

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Flogas fuels interest in scratch series

Flogas has announced the extension of its sponsorship of the inaugural Irish Scratch Series.  Over 350 elite amateurs and golfing pros took part in the tournament, designed to give players their first taste of competition following the Covid-19 lockdown. It is a unique golf tournament in that it allows male and female golfers to compete […]

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VMTV’s Muireann O’Connell urges home breaks

Virgin Media TV presenter Muireann O’Connell has urged the nation to embrace the prospect of a going on holiday in Ireland this summer, as we look to emerge into a new normal after the Covid-19 pandemic. O’Connell returns to her native Limerick this week as VMTV serves up a day of shows to promote the […]

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