Archive2018

AIB duo named as IAPI’s young marketers

Chloe Barton and Ciara Brennan from AIB are the winners of the young marketers’ category in IAPI’s Cannes Young Lions competition sponsored by Core. Barton and Brennan will represent Ireland in the worldwide contest at this year’s Cannes Lions festival in the south of France in June. They will compete against marketing talent from over […]

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Toyota logs 12 million ks for road safety app

Over 12 million kilometres have been logged with the Toyota FaceItDown app which equates to an estimated 3,799 trips around Ireland’s coastline. The Japanese carmaker and the Road Safety Authority (RSA) is calling on Irish motorists to put their phones face down while driving. Rewards include a free hot drink at Topaz ReStore or €50 […]

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Michael Carey nominated to chair housing group

Michael Carey has been nominated by Housing Minister Eoghan Murphy as the new chair of the Housing Agency in place of Dr Conor Skehan.  The minister has nominated Carey, who has chaired Bord Bia, as he has experience overseeing state bodies. In 2014, the then Minister for Tourism Paschal  Donohoe to chair the Grow Dublin Tourism […]

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Ulster Bank rolls out new first time buyer ads

Ulster Bank has launched its ‘First Five’ Mortgage campaign with various benefits designed to meet the  demands of first time buyers. The €1.5 million campaign, created by Boys and Girls with media by Core’s Spark Foundry, runs until May 20 under the bank’s wider brand proposition ‘Help for What Matters’, offering five key consumer benefits. […]

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Grant Thornton flies with airport’s fast track

Dublin Airport has entered into a three-year deal with Grant Thornton professional services firm to sponsor the airport’s fast track lane. It is said to be one of the first sponsorships of an airport fast track lane worldwide. As and from this week, the airport’s facility in both T1 and T2 will be branded as ‘Fast […]

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Sportsfile’s McCarthy honoured for rugby shot

Sportsfile senior staff photographer Stephen McCarthy collected second prize for sports photo of the year from the World Press Photo Foundation. The Cahersiveen native was in Amsterdam for the 61st World Press Photo Awards where his photo ‘Steaming Scrum’, taken at the Lions clash with the All Blacks last year, scooped the prestigious accolade. McCarthy’s […]

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Ikea livens up homes with new Ghosts ad

Swedish home furnishing retailer IKEA has launched a new campaign for Ireland and the UK, urging consumers to express their personality and style through home interiors. The campaign uses the insight that while for many people in these islands our homes look similar, there is a desire to express ourselves through our interiors and be […]

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Comerford teams up with Sparks at AAI

Lisa Comerford has joined Agency Assessments Ireland (AAI) as a consultant to the pitch doctor and agency audits company run by Brian Sparks. Comerford is widely regarded as a highly-qualified and respected marketer who has held a number of senior industry posts with major brand owners such as Coca-Cola, Eircom/Eir and Brown Thomas. She is […]

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MediaCom retains Sky account after contest

Following a three-way agency competition, Sky has reappointed GroupM’s MediaCom  as its media planning and buying agency. The other two agencies in contention  were Dentsu Aegis’s Carat and Core’s Zenith. Sky Ireland said the two companies will work together to set high standards for transparency and accountability across the media supply chain. “The new contract will […]

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20 Questions with Cassie Joyce, Wide Eye Media

Cassie Joyce is agency and client director with Wide Eye Media, the cinema advertising sales house. She has worked with the company for the last 17 years – as she says herself “since she was Young at Heart with Great Expectations”. Before falling in love with cinema, she worked at Checkout, Food & Wine magazine […]

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Hayes and Kennedy to host Nova breakfast show

                          Colm Hayes and Lucy Kennedy are to host a new breakfast show on music station Radio Nova. The Colm & Lucy Breakfast Show will broadcast every day from 6am-10am starting on some unconfirmed date in April. Kennedy has presented a number of shows on TV3, […]

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PR360 shortlisted for Sudocrem ‘Today’s Mum’

Irish PR agency PR360’s ‘Today’s Mum’ campaign has been nominated for the Nicholas Hall Colin Borg creative award, a European honour for the best creativity in OTC advertising in film, TV, internet or out of home media. Launched last September, ‘Today’s Mum’ promoted Sudocrem’s Care & Protect ointment, the brand’s first new product in 90 years. […]

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Tourism Ireland shares director’s cut of hit ad

The director’s cut of one of Ireland’s most memorable and best-loved tourism ads has been shared for the first time ever by Tourism Ireland, to celebrate the 25th anniversary of The Cranberries debut album, Everybody Else is Doing it, So Why Can’t We. Created by Peter Owens, the ad was directed by Sharon Maguire, who […]

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